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Agent Genius, the first multi-author real estate Magazine designed by and for real estate agents nation wide. Unlike other real estate blogs that blog at the consumer, we write beside the consumer in a Real Estate Magazine style format...
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Eyewonder- Digital Advertiser Throws Popular Sites Mashable and Icanhascheezburger into Malicious Spam Bin
Writer Benn Rosales
3
Jul 
2009
(2 votes, average: 5.00 out of 5)
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Apparently, Digital Advertiser Eyewonder.com has been flagged for malware, sending Popular sites Mashable, Icanhascheezburger down the toilet.
Eyewonder According to iab
EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results.
Headquartered in Atlanta, Georgia, U.S.A., EyeWonder has domestic offices in New York, Chicago, Los Angeles, San Francisco and Dallas. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia.
We broke the story this morning that visitors…
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Why Put Twitter in Your Email Signature?
The holy grail of social media is cross pollenation of your social media efforts meaning bringing your facebook friends to your twitter presence, bringing your college buddies to your linked-in profile, bringing your church friends to your facebook, etc. Growing your network is crucial to social networking efforts and I don’t mean gaming the system, I mean making genuine connections with people in your market.
Adding your latest twitter message update (aka “tweet”) to your email signature is not only a great conversation starter (”what is that?”) and/or is a way for people outside of your social media spheres to get to know you and possibly get them interested in joining you there!
So…
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I queued up Mashable.com at 10:50 am cst and received the above error. According to Google, Malware is detected on Mashable.com.
Warning: Visiting this site may harm your computer! The website at mashable.com contains elements from the site cdn.eyewonder.com, which appears to host malware – software that can hurt your computer or otherwise operate without your consent. Just visiting a site that contains malware can infect your computer.
There is a lot that loads when joinning any page and Mashable and any website can add things to their site that haveunknowingly been flagged in Google for malware, but nonetheless, proceed cautiously when you see this error.
I cannot in any way see Pete Cashmore of Mashable fame knowingly allowing any form of…
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July 4th
Each year across the nation we gather with family, friends and co-workers to celebrate the birth of our nation. The birth of our nation was fought for many years, but began when the Founding Fathers signed their name to the Declaration of Independence on July 4th 1776.
John Adams, our 2nd President of the United States wrote his wife Abigail, “It ought to be celebrated by pomp and parade, with shows, games, sports, guns, bells, bonfires, and illuminations from one end of this continent to the other…”
Since 1777, we have celebrated with fireworks.
Our Heritage
At the signing of the Declaration of Independence they pledged their Lives, their Fortunes and Sacred Honor to see a new country birthed in liberty…
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Here, for your enjoyment, are some examples of how agents tried to “Put Lipstick on A Pig” and still ended up with an oinker. Happy Forth of July (and especially to Herb – the pig introduced in this blog):
You Can’t Dress This Up
“Herbs bed in front of shed” (Herb’s wife behind shotgun)
“Enjoy firewoks from the upper deck” (This agent woks on hot coals for his clients)
“Weeping Widow behind garage” (Weeping Herb hiding behind widow.)
“Lush ghetto with squirting waterfalls” (A property for drunks with bladder problems)
“Floating starecase” (I see dead people.)
“Protruding rock front” (A hard set of hooters)
“Yard w/ shed & big dick area” (Herb’s yard – he has delusions of glandular.)
And For the Law…
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Here is a link for a webinar I did about a week ago for Number 1 Expert. You do have to fill out a short form to listen and give them them information to get to the actual recording. It is about an hour long and you will see slides on the screen that are in sync with my answers. They titled the talk, “How to Stay Positive in Uncertain Market Conditions”.
Some good stuff.
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The Home Valuation Code of Conduct (HVCC) between lenders and appraisers went into effect June 1st. There’s been many comments about how real estate transactions have been affected in the last month. But when there’s a problem with someone not following HVCC guidelines, where is a complaint filed?
NOWHERE!
That’s right, nobody currently enforces the HVCC. An entity called the Independent Valuation Protection Institute (IVPP) handles complaints. According to the code:
An Independent Valuation Protection Institute (Institute) shall be created as approved by the parties. Subject to section IX, when the Institute is established, the lender will provide information to appraisers and borrowers regarding the availability of the Institute’s services, which are expected to include: (1) a telephone hotline and email…
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What Does Sticky Mean?
The main goal in blogging is to have a site that readers click around and find themselves sticking around, especially first time visitors. There are many ways to make your site appealing to readers, and ProBlogger, one of the web’s foremost voices on blogging suggests 21 ways to make your blog or website sticky (as presented via images below). Hopefully, some of this won’t make sense and you’ll *have* to go read the whole article! It’ll make your site sticky…
original image courtesy of Sarah Parrott
original image courtesy of foundphotoslj
original image courtesy of melop
original image courtesy of Orin Optiglot
original image courtesy of Maureen Fischinger
original image courtesy of life of bryan
original image courtesy of nathan gibbs
original image courtesy of…
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Three dollars/character
A Houston Chronicle salesperson cold called me yesterday to check if I wanted to place an ad in their real estate classifieds and it brought back memories of staying on hold, waiting to place my $500/week three liner with them five years ago. Suppress that chuckle. In 2004, one of those babies would make the phone ring off the hook and put deals on the pipeline. So I went back for more – just like everyone else.
Missing the revolution
Newspapers were effective because they owned the eyeballs through and through. Not just for real estate, either. It didn’t matter if you were looking for a dog, a job, a mansion or a pair of pliers, you had no other…
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Manage your real estate business with iPhone
Apple’s latest real estate iPhone app approval is AgentWorx by AppSpice. It’s a productivity management tool for agents (for ten bucks).
We all know those calls we get at the most inopportune time; you know, as you’re getting out of bed in the morning, walking out of a movie, getting off of a plane and a buyer calls wanting information on a listing? Of course you do, we have all had those moments, but what has changed is the need to fumble for a stats sheet with the property listing details, because it’s right there on your phone- it really is your business at your fingertips.
AgentWorx, created by Broker Chris Larsson, a Top…
Real Estate Pros Can Offer Branded Mobile Web Property Search App to Home Buyers
Writer Benn Rosales
1
Jul 2009
(15 votes, average: 4.87 out of 5) Loading ...
Finally, you can offer more than just service
Give’em a shopping cart!
You’ve seen them popping up all over the place, those sweet iPhone and Palm Pre applications, and your head spins because the only way you’ve been able to offer it to your consumer is by pimping someone else’s brand. Your alternative has been to either offer Zillow, Trulia, or others, but it’s not specific to you or your company, leaving you to make a financial investment and single out users by the type of phone they’re using- that’s all changing.
Smarter Agent is offering agents and brokers this exact functionality- a branded MLS mobile web search that you can offer your consumer regardless of the type of phone they’re using. …
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Dear Ginny WTH:
How can technology be leveraged to improve the performance of traditional marketing campaigns, like direct mail for instance?
Trying to be integrated
Dear Trying,
I use the term 360-degree marketing, which is an integrated marketing campaign. What does that mean? All marketing elements working together and support each other in media and message.
These days there are lots of ways to integrate your online with your offline campaign. And the online tools will help you monitor the successfulness and add value back to your direct mail piece. Done correctly, one can be a “channel bridge” (and you thought you would make it through another day without a new industry term) to the other that can exponentially increase the value…
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Ever been frozen by fear?
This past week, I made a change. I moved brokers for the first time in my career and to be honest about the situation, I was scared to death as I considered the possibility. Change brings with it a lot of fear and uncertainty and probably ten times as much when you’re a new agent. Some of the more experienced agents have probably moved multiple times and are experts at it now, but when you’ve only know life under one broker, the prospect of the move can literally bring things to a crashing halt.
I spent some time thinking about my broker, my career, and my direction over the past few weeks (@LaniAR can attest to…
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Upload, Print, Give, Done!
Online self publishing site Blurb.com (which allows you to design a book and print it with no minimum order) recently announced that they have launched a feature called “PDF to Book” allowing you to use the design program of your choice and upload a PDF to Blurb.com. Creative controls (which are rare in book printing) that you have are:
You can use a template or use your own guidelines regarding book sizes and cover types.
Your design can be in any native file format (PNG, TIFF, etc) for high image quality.
Images can wrap your cover, even the spine.
You can market your book in the Blurb Bookstore.
Make a bajillion dollars with this tool!
Well maybe not…
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(7 votes, average: 4.57 out of 5) Loading ...
Not All Buses Are Heading the Right Way
I am typically a supporter of some of the innovative ways that folks want to promote themselves. Social Media is a great platform for innovative ideas and often some of those ideas have passed us by before we realized how successful they really were, but I don’t think this applies to Facebook Fan Pages. I’ve leaving lots of room to be wrong here and I’m willing to hear another side.
I’ve been inundated with “I’m a fan, do you want to be too” invitations from people I’ve never heard of. Typically they are fan of themselves and want you to be as well.
Todd Carpenter wrote about this at realtor.org, and one of…