Athol Kay

Athol Kay

Writer for national real estate opinion column AgentGenius.com, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

Medium vs Message and things that go Moo.

 
 
 
 
 
  
 

I just had this random unfinished thought about social media. Though I’m not really sure what social media really is.
I suspect that newspapers were the first “social media”.
Then radio.
Then TV.
Then the Internet in…

Tales For An Accelerated Culture

 
 
 
 
 
 
 
 
 
 
 
 
 

It all comes back to 1991.
I have to title this post “Tales For An Accelerated Culture” because if I simply called it “Generation X” you’d more than likely assume I…

NAR is Spinister

I just finished reading Benn’s post on Does This Yun Make You Look Fat? and started a comment that grew and grew. In Benn’s view the NAR public relations problem is Lawrence Yun the current Chief Economist for NAR. My view is that shooting…

Death By Real Estate Offer Writing Software

When transactions really get messy, the representation offered by agents is superseded by that offered by the lawyers. We’re like the kids in the back, strapped into car seats and sucking on pacifiers while Mom and Dad sort out where we’re all going.
We aren’t…

What Are The Ten Worst Realtor Photo Mistakes?

I’m trying to whip up a top ten list for the worst photographic mistakes agents make. I can easily make the list of errors, but what do most people think the order should be in?
Here is what I have so far, in no particular…

Push vs Pull Marketing

Push Marketing = TV ads, newspaper ads, signs, flyers, door knocking and cold calling and all the other manners of yelling for a customer to buy something.
People generally hate being Push Marketed these days. We’re completely jaded by it. Ever buy a Sunday paper?…

To Think We Ever Complained About Zestimates

I took photos for some people I now consider my friends about a month back who were listed with another agent. And please if you visit that link, don’t let the rage here spill over into there in the comment. This is the Agent Break…

My Brokerage Shakes Me Down For Link Love

Well it’s not quite that nasty, but it certainly feels a little uneasy on my end of the deal. I usually get 3–4 requests a week for trading links and I routinely decline them all.
Today I get a quite nice, and generally friendly request from my…

To Do List

It’s apparently the rage sweeping this blog to figure out a New Years Resolution list, so here goes.
10. Have food on the table.
9. Still be blogging and whatnot this time next year.
8. Get about 100 photo shoots in.
7. Really, actually get…

Why Do Agents All Have Their Photos On Their Business Cards?

Ever get asked that question like its some kind of probing question about to tear the fabric off the top of our little twisted universe and reveal the darkness within?
I’m just answering it with…
“Gee I dunno, why does everyone have a photo of

10 day real estate social media plan

Great 2.0 Tools for Agents