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Brandie Young

Brandie Young

Brandie is an unapologetically candid marketing professional who was recently mentioned on BusinessWeek as a Top Young Female Entrepreneur. She recently co-founded consulting firm MarketingTBD. She's held senior level positions with GE and Fidelity, as well as with entrepreneurial start-ups. Raised by a real estate Broker, Brandie is passionate about real estate and is an avid investor. Follow her on Twitter.

Why Does Real Estate Require Relationships?

Why Does Real Estate Require Relationships?

By Brandie Young on March 11, 2010 | 15 Responses

There seems to exist the premis that the business of real estate requires an agent to build “long-term relationships” with buyers/sellers.  I can’t help but wonder why.  From my side of the fence, the home buying/selling process is a transaction, which doesn’t necessarily require…

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Random Reflections from Palapa Cincuenta Cinco

Random Reflections from Palapa Cincuenta Cinco

By Brandie Young on March 4, 2010 | 6 Responses

I’ve just returned from my annual trip to Zihuatanejo, Mexico, during which I live in a setting befitting a Corona Beer ad for seven wonderful, lazy days.
For a number of years I’ve vacationed at the same resort at this time of year, and I…

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Freedom of Speech can Co$t You

Freedom of Speech can Co$t You

By Brandie Young on February 1, 2010 | 43 Responses

It’s nice that we enjoy “Freedom of Speech”, but we are still responsible for our speech, and lawsuits are a reality when an individual must protect him/herself from abusive or inflammatory allegations. 
Read a definition of Defamation:

Defamation is the issuance of a false…

Posted in | 43 Responses

The Impact of the Highly Improbable

The Impact of the Highly Improbable

By Brandie Young on January 28, 2010 | 2 Responses

Disclaimer:  The following are random musings from the black hole that is my mind.
It seems it’s in our nature to explain things, even though they are many times unexplainable.  It’s almost as though our minds our minds are machines that must create explanations…

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Another Niche To Consider Marketing To – Mothers

Another Niche To Consider Marketing To – Mothers

By Brandie Young on January 21, 2010 | 8 Responses

Last year I wrote a post on marketing to women as a niche buyer.  To further target this buyer, try appealing to mothers.
Compelling stats
There are 75 million mothers in the U.S.  According to the Marketing to Moms Coalition this group is responsible…

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If You Are So Great, Then Why Hasn’t Anyone Heard Of You?

If You Are So Great, Then Why Hasn’t Anyone Heard Of You?

By Brandie Young on January 15, 2010 | 13 Responses

Are you sacrificing trust for a following?
I’ve noticed a shift in my perception of folks on Twitter, FaceBook and other SM sites.  I no longer consider follower count as a measure of credibility.   A couple years ago I did. 
It’s just too easy…

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When You Recommend on Linked-In, is it Worthwhile?

When You Recommend on Linked-In, is it Worthwhile?

By Brandie Young on January 7, 2010 | 8 Responses

I noticed something when I logged onto Linkedin … a recommendation for a former exec from a peer that didn’t think much of that person. This intrigued me. Why, I thought, would he write a recommendation for her? So, I asked him.
His response: “You…

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Samurai Negotiating: 3 Strategies, 4 Tips, No Sword

Samurai Negotiating: 3 Strategies, 4 Tips, No Sword

By Brandie Young on December 30, 2009 | 4 Responses

Need sharper negotiating skills?
Thinking about a real estate transaction, you negotiate with every party involved, right?  Whether it’s for a cut in your fees (no!), time to close, a reduction in sales price or agreement on communication terms, it’s all a negotiation.
Why…

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Seriously? Judge’s Ruling Based On “I’m Gonna Teach You a Lesson” Precedent?

Seriously? Judge’s Ruling Based On “I’m Gonna Teach You a Lesson” Precedent?

By Brandie Young on December 17, 2009 | 23 Responses

Recently I read where a judge in Suffolk County, NY judge erased a Long Island couple’s >$500k in mortgage debt admittedly to teach the originator (and/or)servicer, OneWest, a lesson.
As is too common lately, sadly, the couple had fallen behind on their mortgage due to…

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Bring a Good Tagline to Life- Six Rules and Seven Sins

Bring a Good Tagline to Life- Six Rules and Seven Sins

By Brandie Young on December 9, 2009 | 56 Responses

Coming up with a great tagline is a struggle.  Typically, people get it wrong by focusing on what the product or service is rather than the ultimate benefit it provides.
Why does it matter?
Your tag line should be a memorable phrase that sums…

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Brandie Young

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Brandie is a highly respected marketing professional who has held senior level positions with Fidelity, GE and numerous startups, leading to her current work at MarketingTBD which she co-founded. Brandie is not only an investor but was raised by a real estate broker, so her love of the industry runs deeply. You can find her marketing column here on AG or get to know her sassy personality by following her on Twitter.

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