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Jonathan Dalton
Jonathan Dalton is a Realtor with RE/MAX Desert Showcase in Peoria, Arizona and is the author of the All Phoenix Real Estate blog as well as a half-dozen neighborhood sites. His partner, Tobey, is a somewhat rotund beagle who sleeps 21 hours a day.
By Jonathan Dalton on August 21, 2010
Take a Critical Look
When was the last time you have taken a critical look at your marketing plan? Not in terms of completeness or variety or creativity but rather in terms of effectiveness. And not effectiveness in terms of whether the house sold…
Posted in Highlights, Marketing | Tagged investment, Marketing, Real Estate, transparency |
By Jonathan Dalton on December 5, 2009
I made it through just under three minutes of Saul Klein’s how-to video on marketing before I called it quits. It wasn’t that the points were thoroughly irrelevant – to the contrary, it goes to the heart of what all the old-time sales trainers…
Posted in Marketing | Tagged Marketing |
By Jonathan Dalton on November 21, 2009
An Epiphany
It hit me like a thunderbolt today while I was at lunch. An epiphany about the silliness of paying a professed professional a percentage of the sales price when there were other far more logical alternatives – flat rates, for instance. Or…
Posted in Marketing | Tagged commission |
By Jonathan Dalton on March 23, 2009
Throwing Q’s Into the Privet Bush
For the last 18 months, I have thrown Q’s into the privet bush without any concern for young rabbits, foxes or even Ford Prefect for that matter. In fact, this marks the 99th time I’ve set fingers to…
Posted in Real Estate |
By Jonathan Dalton on March 20, 2009
Editor’s Note
As an aging member of Genration X trying to figure out where he left his car keys, I was unable to put together a really cool video as counterpoint. But in the interest of an even battle, I’m writing this post on…
Posted in Marketing, Real Estate | Tagged lockbox |
By Jonathan Dalton on March 5, 2009
The Proof’s in the Results
The other day I was with a small group talking to Colorado Rockies manager Clint Hurdle. In discussing one of his pitchers he said that the hitters usually will tell you how effective you are as a pitcher. Translation:…
Posted in Marketing, Real Estate | Tagged professionalism |
By Jonathan Dalton on February 24, 2009
I Don’t Get It
Does anyone else remember the seen from Big where Tom Hanks is in a development meeting at the toy company, listens to an entire presentation with a quizzical look on his face and then says simply, “I don’t get it?”…
Posted in Marketing, rebarcamp08, Social Media | Tagged Marketing |
By Jonathan Dalton on February 23, 2009
Hypocrisy …
EXTERIOR, DAY … MILD-MANNERED BRUCE BANNER’S SHIRT BEGINS TO RIP APART AS HE TURNS A GREEN HUE. EXTRAS SCRAMBLE FOR COVER …
“That does not mean, however, that we should avoid having the conversation just because there are those who would take…
Posted in Discount Brokerage, Realtors |
By Jonathan Dalton on February 23, 2009
On My Honor, I’ll Do My Best …
Somewhere in my house I have one or two pins left from my days with the Webelos and a couple of badges left over from my days with the Boy Scouts. If I’m not mistaken, the…
Posted in Highlights, Marketing | Tagged Marketing |
By Jonathan Dalton on February 16, 2009
Keep Your Have To To Yourself
There’s a lot of “have to” being thrown around these days. And I’m not even including the “we have to do something” mantra that’s been coming down from Capitol Hill for the last week.
The real estate industry…
Posted in Highlights, Real Estate | Tagged Brokerage, Real Estate |
HUD guidelines are creating misinformation and scare tactics
Realtors – how to get some buyers off of the fence right now
Translating Twitter speak and garnering retweets
Minimum commission policies: good or bad business?
The silver lining in the real estate sector – home prices are up
