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Mark Eckenrode

Mark Eckenrode

Mark Eckenrode is a Certified Master of Guerrilla Marketing raised on comic books, punk rock, and Pepsi. He's also the chief marketing trainer at HomeStomper where AgentGenius readers can learn unconventional methods for winning with social media.

Increase Your Persuasive Pulling Power in Your Marketing

Increase Your Persuasive Pulling Power in Your Marketing

By Mark Eckenrode on November 7, 2009 | 3 Responses

Marketing is Persuasive

Honestly, how persuasive is your marketing?
Are you generating and maintaining the puling power necessary to convert suspects who don’t give a damn about you into raving fans?
Marketing is a persuasive process and I’ve outlined the 5 C’s of Persuasive Marketing…

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Is Social Media a Threat To Your Personal Safety?

Is Social Media a Threat To Your Personal Safety?

By Mark Eckenrode on August 3, 2009 | 20 Responses

By now you’re familiar with the Horizon Realty debacle and how a single tweet led to the destruction of their reputation.
Obviously, what happens on Twitter can have a far reaching impact. Potentially damaging more than reputation, though, social media may be a threat…

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7 Tips For a More Interesting Real Estate Blog

7 Tips For a More Interesting Real Estate Blog

By Mark Eckenrode on July 20, 2009 | 17 Responses

Your content may be the next best thing but, like most folks, if it’s dry and dragging then I won’t get past the first paragraph. We’re all like this to some extent (especially your blog readers)… we want helpful information that’s interesting and, dare…

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4 Strategies To Beat Your Competition

4 Strategies To Beat Your Competition

By Mark Eckenrode on July 13, 2009 | 7 Responses

Oftentimes when I ask a Realtor how they plan on differentiating themselves from their competition and do more business I usually get one of two answers: 1) I’ll offer better service, or 2) I’ll do it for less.
One answer is pretty vague, the…

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Your Real Estate Headlines Revisited

Your Real Estate Headlines Revisited

By Mark Eckenrode on July 6, 2009 | 5 Responses

Last week I asked you to submit a few of your blog post headlines for me to look at and see if I could help improve the headlines to attract more eyeballs.
Here are your headlines. Let me know what you think.
The Ugly…

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Escape From Headline Hell With A Free Makeover

Escape From Headline Hell With A Free Makeover

By Mark Eckenrode on June 29, 2009 | 5 Responses

Last article I wrote about hellish headlines and the importance of crafting attractive blog post titles which led to some really good dicussion in the comments of that post. Since then a number of folks have contacted me to makeover some of their headlines.…

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“War, Genocide, And Other Real Estate Scams”

“War, Genocide, And Other Real Estate Scams”

By Mark Eckenrode on June 15, 2009 | 25 Responses

The Survivalists Guide to Writing Blog Post Titles
I had just put down a wonderfully written book that kept me turning the pages due in no small part to the cleverly written chapter titles. Then I opened up my feed reader to catch up…

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The Hidden Meaning Behind “Add Value”

The Hidden Meaning Behind “Add Value”

By Mark Eckenrode on June 8, 2009 | 3 Responses

You’ll hear it across all the marketing blogs and in the social media buzz but how often do you really pay attention to it? You’ve probably read about “giving value” to your market about umpteen times. And when it comes to “building trust” with…

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Long-Term Success Takes More Than Sales

Long-Term Success Takes More Than Sales

By Mark Eckenrode on June 1, 2009 | 10 Responses

Guilty
Yeah, I’m guilty of this. Along with much of the marketing advice and how-to that’s out there I tend to talk a lot about attracting and converting prospects into clients. Definitely a necessary and critical part of business but here’s the thing…
Creating…

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Social Media Marketing and the Mavens That Are Clueless

Social Media Marketing and the Mavens That Are Clueless

By Mark Eckenrode on May 25, 2009 | 24 Responses

A warning to social media mavens
Warning: If you’re a social media maven or guru then you’re either going to get all pissy about this article or you’re going to wise up and make a difference. Sensibilities may be damaged. Proceed with caution.
With…

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