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Rob McCance

Rob McCance

Rob is the founder of The Georgia Realty Group, a real estate company focusing on the five large counties north of the 285 perimeter in Atlanta. Out of USF in 1991 as an Electrical Engineer, he then quickly shifted into software sales. For 12 years, he sold enterprise level Engineering Design Automation (EDA) software to Fortune 500 companies. His current focus is web site design, SEO and lead management activities and he also takes on the occasional excellent client. Find him at AtlantaRealEstateInfo.com

Your Real Estate Website Is Talking About Your Credibility

Your Real Estate Website Is Talking About Your Credibility

By Rob McCance on November 12, 2009 | 14 Responses

This post may fall on deaf ears for most regular Agent Genius readers and that’s a good thing. Most of the regulars here are completely on their game and have some of the nicest most beautiful and effective web sites in the business.
However, this AG group represents only a tiny percentage of the real estate web sites out there, and we’ve all seen a bunch of interesting sites to say the least!
Personally, I enjoy checking out web sites. Any time someone leaves an interesting post on one of the 30 or so blogs I subscribe to, I typically click…

Posted in , , | Tagged , , | 14 Responses

Basic AdWords Lessons Learned

Basic AdWords Lessons Learned

By Rob McCance on October 21, 2009 | 3 Responses

Here’s a Saturday night to remember

Sitting on the couch, feet up, MacBook Pro in lap, Angels-Yankees game on, I reconfigured both of my AdWords accounts…..for SIX HOURS! It’s one of those dreaded chores that’s been on my list for like six months now.
After about hour three, the wife walks by and says, “computer-freak-weirdo.” But in my defense, before plopping down, I carved my kids two pumpkins and I probably did something else redeemable that day. Maybe.
I’m sure everyone has heard just about enough from me on AdWords, however during this six hour process, I discovered I’ve learned a heck…

Posted in | 3 Responses

Lead Capture and the IDX Interface

Lead Capture and the IDX Interface

By Rob McCance on October 16, 2009 | 34 Responses

It all starts with a registration.

Driving lots of traffic to your web site is the minimum requirement for successful lead generation. You could accomplish this with AdWords, or if you’re really good, patient and lucky, you could accomplish this organically with SEO.
Regardless of how people find your site, visitors can’t turn into customers unless they eventually decide to either contact you or fill in one of your forms. Here are some hooks I regularily see out there:

send me a some kind of report or a CMA
send me a boiler plate article about real estate (”10 tips for ….” )
please…

Posted in , , | 34 Responses

Turning Leads into Clients

Turning Leads into Clients

By Rob McCance on October 7, 2009 | 49 Responses

Let’s say you’ve been diligent readers of my first two Agent Genius posts, Adwords I and Adwords II, and you actually implemented the strategies. Right on!
What’s going to happen next is you will start pulling in registrations (leads) on your website IDX at the rate of 100-200 per month. In a year, you will have 1200-2400 leads! How you handle these leads will determine if it’s all been worth it.

LET’S TALK LEAD MANAGEMENT

Consider these guidelines regarding internet leads:

Homebuyers searching real estate web sites are typically 6-9 months away from maybe being serious. You’ve got to stick with them.
Internet…

Posted in , | Tagged , , | 49 Responses

Why Not Put Your Dormant Little Website to Work, Part II

Why Not Put Your Dormant Little Website to Work, Part II

By Rob McCance on September 30, 2009 | 6 Responses

Last week we talked about the possibilities of utilizing AdWords to get some leads flowing to your sites – without going broke.
First, let me say that there are definitely lots of ways to obtain leads while going broke! For example, you could pay up for the primary keywords (KWs) in your neck of the woods, like “Atlanta Real Estate,” and “Atlanta Homes,” and other such high volume competitive keywords.
Let’s say you use brute force (cash) and set up a very basic AdWords campaign to put you in the top three positions for these primary KWs, and you passed…

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Why Not Put Your Dormant Little Website to Work!?

Why Not Put Your Dormant Little Website to Work!?

By Rob McCance on September 23, 2009 | 18 Responses

Please welcome Agent Genius’ newest writer, Rob McCance from Atlanta.  Rob is an interesting guy- he wasn’t born with a real estate license, instead he studied electrical engineering at USF and did enterprise level software sales prior to engaging in real estate where he founded the Georgia Realty Group and now balances that career with web development and lead management. Rob will be writing about his passion of lead management and website design and use, so stay tuned.
I know what you are thinking: your site has been out there on “The Internets” for years, doing nothing. Every month you…

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