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Lead Generation

Are You Generating Leads or Simply Creating Them?

Are You Generating Leads or Simply Creating Them?

By Patrick Flynn on March 1, 2010 | 10 Responses

Create-To cause to come that would not naturally evolve or that is not made by ordinary processes.
Generate-To cause to come that would be by a vital or natural process.
It’s always interesting to me (from a coaching stand point) the have’s and the have…

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No Bamboozle! The DNA Of SUCCESS Shared In 8 Words.

No Bamboozle! The DNA Of SUCCESS Shared In 8 Words.

By Ken Brand on March 1, 2010 | 23 Responses

What Is The DNA Of Success?
Here it is:

“Knowing What Other’s Don’t
+
Doing What Other’s Won’t.”

Smart-Action breathes life into the Universal-Success-Law equation: Knowledge + Action = Success.
Knowing What Others Don’t
The more you know, the more valuable and attractive you are…

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2010 Edelman Trust Trends. 7 Destiny-Accelerators and YOU.

2010 Edelman Trust Trends. 7 Destiny-Accelerators and YOU.

By Ken Brand on February 15, 2010 | 7 Responses

Social Media Doesn’t Work As Well As Some Think.
For real estate agents, it’s even better or worse! Read on to find out who’s doomed and who’s charmed.

Ad Age Headline

In The Age Of Friending, Consumers Trust Their Friends Less
Edelman Study Shows That…

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Success Simplified – The FIX or Fire It Method

Success Simplified – The FIX or Fire It Method

By Ken Brand on February 8, 2010 | 22 Responses

Wise Words
“What ever is happening to YOU now, YOU either created it, YOU allow it or YOU promote it.” ~Unknown
Reread that.  It’s stark truth and reality for 97% of what is going on with our real estate careers.  Success and challenges alike.
Setting…

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No Brown Nosing Required. Your RAISE Is Ready When You Are.

No Brown Nosing Required. Your RAISE Is Ready When You Are.

By Ken Brand on February 1, 2010 | 16 Responses

Good News!  Your Raise Is Effective As Soon As YOU Are.
No Brown-Nosing, glass ceilings, boot licking, politics, nepotism, seniority, annual performance reviews or begging for a raise.
In our real estate world, YOU are your own boss.  That’s good news for hard persistent…

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Think of Your Business Generation Like a 401k – Writer Debut

Think of Your Business Generation Like a 401k – Writer Debut

By Jonathan Benya on January 22, 2010 | 6 Responses

Please welcome Jonathan Benya to the Agent Genius family! Jonathan has been licensed for three years but has skyrocketed his career from newbie to holding at least 25 listings at any given time, using blogging and social networking to bolster his hold in Southern Maryland.…

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Are You Barking Up The Wrong Tree?

Are You Barking Up The Wrong Tree?

By Matt Stigliano on January 20, 2010 | 39 Responses

Hanging around the hydrant.
In recent weeks, I’ve had quite a few conversations with agents about their lead generation techniques. Some of those conversations can be seen in comments on posts here at AgentGenius, some were personal phone calls I made to ask agents…

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Are You Wagging Your Tail? Begin Now. Here’s How.

Are You Wagging Your Tail? Begin Now. Here’s How.

By Ken Brand on November 30, 2009 | 18 Responses

Are you familiar with Chris Anderson’s theory?
If you’re unfamiliar, or need to re-up, here’s my take:
The Long Tail Theory centers around the impact of Google style indexing, searching and filtering all things on-line and humankind’s ability to find today’s hottest and urgent, as…

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Managing Content For The Multi-Tasking Visitor

Managing Content For The Multi-Tasking Visitor

By Bob Wilson on October 21, 2009 | 19 Responses

When it comes to an easy to use out-of-the-box content management system (CMS), WordPress is about as good as it gets. For the ready-to-go blogger, it’s a no-brainer and reason why WP is the most popular open source software ever. But what if you want…

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Websites For Dummies – Is That Really The Goal?

Websites For Dummies – Is That Really The Goal?

By Bob Wilson on October 20, 2009 | 6 Responses

When it comes to options for a web site, agents and brokers have numerous options at literally every price point. I wanted to see how many options I could find using a range of search queries spanning novice to expert. This one is my new…

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Janie Coffey

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For over 20 years, Janie Coffey has been devoted to the real estate industry ranging from development and construction to home sales. She is the co-owner of sister companies Papillon Real estate and Papillon ReDevelopment in Florida. Her unique background includes undergraduate work in historical preservation all the way up to her current graduate work studying Atlantic History with a focus on the history of business and technology. Janie writes about geotechnology and consumer behavior and real estate, and you can read her real estate column here or catch up with her on Twitter.

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Brandie is a highly respected marketing professional who has held senior level positions with Fidelity, GE and numerous startups, leading to her current work at MarketingTBD which she co-founded. Brandie is not only an investor but was raised by a real estate broker, so her love of the industry runs deeply. You can find her marketing column here on AG or get to know her sassy personality by following her on Twitter.

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