Benn Rosales

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Founder of Agent Genius Magazine, national real estate opinion site. Benn’s focus has always been improving the consumer experience by working to improve the real estate industry, so needless to say he’s not scared of controversy, standing out or making an impact. He dreams of a life where sleep isn’t physically necessary and a Starbucks barista makes house calls in order to focus more on helping you and your startup to capture and build on the moment.

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NAR Just Says “NO” to real**genius.com

32 responses to “NAR Just Says “NO” to real**genius.com”

  1. Jay Thompson

    I say transfer it to NARGenius.com — which was available until I bought it seconds ago. I’ll gladly transfer it to you, no charge.

    If the NAR whines about that, tell them to take it up with the National Association of Rocketry, Nucleic Acids Research, NAR-anon, the hip-hop group NaR, or the Merrill Lynch S&P midcap 400 index fund that trades on the Amex under the symbol NAR…

  2. I think we should call it the National Association of Realtards | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments

    [...] The NAR C&Ds RealtorGenius.com. Their timing is impeccable. [...]

  3. The NAR Fires a Shot at RealtorGenius.com at The Phoenix Real Estate Guy

    [...] NAR (National Association of Realtors) sent our buddies at RealtorGenius.com a cease and desist notice. Their domain violates the NAR tradmark [...]

  4. Michael Cook

    While we may not agree on many things, I do think you run a great site. I try to read you fairly often and I too think it would be a shame to shut your doors. I think you certainly take the high and probably smart road in not bothering to fight the NAR, but I think you should continue at a new site. I would be happy to contribute a couple of NAR bashing articles to boot if you need to get the content level up. Good luck and keep writing.

  5. Hey, Real***-Genius.com, Need An Attorney For That Bomb NAR Just Dropped On You? I Think The Sellsius Boys May Be Available

    [...] the protectors of the real estate industry and the trademarked term Realtor (r), has decided that RealtorGenius.com has to, well, stop using the phrase “Realtor” in its domain name.  Which pretty much means…it’s going to have to shut [...]

  6. Kelley Koehler

    Wow, took them a while to find you. I had to shut down several of my domains with “realtor” in them, got probably the exact same form email message you did. Bye bye tucsonrealtor.com… (such a beautiful domain). Unfortunately, we were stupid and let our ownership expire instead of just not using it. Now some other guy *from my own company* is using it. I’ve let my broker know it’s a big no-no, but there’s been no action on that so far. ‘Tis a bummer, but I wasn’t about to take on NAR.

  7. Joseph Ferrara.sells

    Funny, this morning I posted whether realtor had become generic and how others could use it if the services were different. I’d say you had a fighting chance for use as a blog site
    http://tinyurl.com/2sd9ol

    email me

  8. Shailesh Ghimire

    This is interesting. I’m not a “Realtor” (opps please don’t fine me), so I’m a bit unaware of the sway of NAR. But I didn’t realize they have so much leeway over the word. Hasn’t the word entered the public domain yet? Can you trademark a word like that? I’m curious. Why do “Realtors” (opps I did it again) put up with this? What is the benefit to you?

  9. Jeff Brown

    First, they spend the last half dozen decades proving to the world they’re as valuable as tits on a bull. Then they make fools of themselves with transparently insulting PR moves.

    Now this? It’s like Grandpa used to say – “You just can’t make up stuff this stupid.”

  10. Comeover.com - The Blog : REALTOR This, REALTOR That, An Open Letter to the NAR

    [...] job protecting the sacred word, dare I say it, REALTOR by sending the folks at REALTORGenius.com a C&D letter. I like your moves. Your members should be feel warm and fuzzy inside that you’re paying [...]

  11. Chris Lengquist

    I knew the use of realtor was in technical violation but didn’t much care. I figured you knew and didn’t care, either.

    May I make a suggestion?

    Alan Shore with Crane, Poole & Schmitt loves a good crusade. Though his fees are never discussed I believe he has made exceptions before. :)

  12. Zillow Gets a Realtor Poll as RealtorGenius Gets the Shaft

    [...] RealtorGenius blog has gotten a nasty letter from the National Association of Realtors to cease and desist using their [...]

  13. B. R.

    Chris, minicooperrealtor is a violation.
    Kelley, that sucks.
    Shailesh- it has entered the public domain in my opinion.
    Jeff, no doubt- but what can you do…
    Jay, I do not even emphasize realtor on my business card or our website- that’s how much the word realtor matters to my business. I also will never in a million years get a GRI next to my name, nor do I give a rats rear about their so-called benes. In my opinion, nar is nothing to me if they cannot get health care for its members or real benefits like group life. They’re nothing to me but mls access and pretty soon mls access will be worthless too.
    Maybe I am a little sentitive right now, but honestly, my give-a-shitter done gave out.

  14. Jeff Brown

    ….but honestly, my give-a-shitter done gave out.

    Sure to become one of the classics. :)

  15. Kris Berg

    Wow! Glad my dues are going toward stopping this heinous crime wave. Left unchecked, you could have brought down an entire industry. Pretty soon, everyone would be casually tossing around the term REALTOR at the xerox machine or in their jacuzzi or while playing frisbee on their pogo-stick. It seems that NAR is just trying to put a band-aid on their little problem. Cry me a river and hand me a kleenex. I think I need an aspirin.

    If you want to take a stand, I will join you in chaining myself to your home page.

  16. Reason Number 4,761 the National Association of Realtors is Useless | Phoenix Real Estate and Homes for Sale - Dalton’s Arizona Homes Blog

    [...] thank goodness the pinheads from NAR’s legal department is selectively choosing which trademark violations to pursue. I’m sure the fact B.R. has been critical of the powers that be had noooooooooothing to do [...]

  17. john harper

    Ya gotta love those alligator lawyers

  18. Genius Realtor Comment of the Day

    [...] National Association of Realtors has really stuck a stick in it. They have selected RealtorGenius blog as its latest trademark infringer. The RE Blogdom is pissed. Holy crapola! There have some [...]

  19. Staten Island Realty

    It’s always a safe choice to go with a word “realty” in your domain instead of “realtor”. We own http://www.statenislandrealty.com and http://www.brooklynrealty.com and NAR can’t touch those…

  20. Passer By

    Screw them. You shouldn’t give in, ever. Represent yourself in court–if it comes to that–and blog about it each and every step along the way.

    The only way corporate bullies learn is by being exposed (and make no mistake about it, despite being a non-profit, NAR is a “Corporate” bully).

    Do not hire a lawyer, do not connect anything on your blog to your realty job (which you don’t do anyway), and do keep the name.

    Fight for what we all believe is right, and gain a ton of notoriety–and share lots of best practices with the rest of the Net in the process.

  21. Kevin

    May I humbly suggest a different new name for your blog: realt0rgenius.com (with the number “0″ no the letter “o”) I don’t think Realt0r is trademarked.

  22. Chris Lengquist

    I’ll wait till I get the letter.

  23. Phil Hoover

    Recommend hiring Denny Crane.
    Or, perhaps Joseph Ferrara :)
    The public already thinks every real estate agent is a Realtor.
    I suspect NAR would lose big time if they tried to defend their TM in court and it would be a VERY public loss at a time when NAR’s image is little more than a joke with their incessant cheerleading about “now is a great time to buy OR sell a house”.
    I suspect NAR is about to better understand the real estate blogging world.

  24. This Week On the NAR : NAR Wisdom

    [...] The site formally known as RealtorGenius – NAR Just Says “NO” to real**genius.com Apparently the use of the word Re***or in any fashion can be shunned for almost any reason- [...]

  25. Think You Can’t Use “Realtor” in a Domain Name? 53,434 People are Doing It : NAR Wisdom

    [...] letters from the NAR regarding their use of the term “realtor” in a domain name (RealtorGenius.com being the most recent I am privvy [...]

  26. John Howard

    I really don’t understand what most of you don’t seem to get about NAR trying to protect its trademark. Wouldn’t you do the same thing? The very purpose of a trademark is to prevent your brand from getting diluted. So, it’s a either shortsighted or clearly opportunistic to use a trademarked name as your domain name. I’m no lawyer, but in my humble opinion, it would be a bigger waste of time and money to try and fight NAR in court.

  27. agentgenius.com- national real estate opinion column » Blog Archive » “Realtor” Officially as a Curse Word

    [...] RealtorGenius.com was served with a cease and desist letter last fall and became AgentGenius.com, there was a lot of uproar. No biggie, a bigger tribal brand [...]

  28. Sue

    Ha…just found this…I like the sounds of Agentgenius better anyway!

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