Lani Rosales

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Lani is the New Media Director here at AgentGenius.com and was recently named President of New Media Lab, both of which are headquartered in Austin, TX. She has an English degree from the University of Texas (and of course used that to become a blogger) and has lived in Texas her whole life minus the semester in Spain and the summer in Mexico. She spends a great deal of energy on the AG brand as well as improving the real estate industry and is an avid Twitter user.

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25 Comments

  1. Eric Hempler

    This post should give all of these guys some followers. I know I’ll be adding a few. The more you can soak up and learn the better.

  2. Jason Crouch

    Lani – Believe it or not, I didn’t find this as a result of a Google Alert. I was just checking in to see what cool stuff you had here, and I saw the headline about ActiveRain. Thanks for the mention! I hope you have a terrific weekend – hook ‘em Horns!

  3. Chuck G

    OK…go ahead, crucify me, call me “close minded”…But I have watched AR from the periphery for years, and I STILL don’t get the whole draw to this platform. I took a quick and very unscientific sample of the postings of the top AR bloggers above — without exception, 100% of the comments on every post that I saw were written by…other Realtors. Maybe that’s just the point I’m missing? Is the value really in the interaction between agents? Is this platform geared toward attracting buyers and sellers? I’d love to know what kind of ROI the top AR bloggers are getting, because it’s evident they put a ton of time and effort into their posts.

    Maybe AR just hasn’t caught on here in CA — I know if I punch in the normal search parameters for my area into Google, not a single AR blog comes up (many other blogs do, though.)

    Just curious…

  4. Ines

    I just noticed that if I change states (like to N Dakota for example), I would b at the very top -hmmmmm ….wonder how Miamism would dir in New Mexico :)

  5. Eric Hempler

    Chuck G,
    I use activerain for free and you’re correct regarding interacting with other Realtors. I use it for feedback and I think the majority of everyone on there does. Like any social media, you either have use for or you don’t and really don’t need to use any of it to be successful.

  6. Bruce Lemieux

    I’m with you Chuck. I understand that AR is good for SEO for your own blog. Lenn Harley’s (MD entry) non-AR blogs do very well here. I believe this is from ‘link juice’ from AR. But I suspect that she does a number of other things well to help her SEO. I do see AR’s Localism posts come up on google searches, but that’s about it.

    I read and comment on a couple RE sites (too much lately), but I try to keep this at a minimum. I know many bloggers don’t like Trulia Voices because it doesn’t help your SEO. However, these are pretty much all consumer-agent conversations which is more worthwhile IMO.

    I stay off of AR and try to apply most of my marketing/social media time to interact with buyers/sellers. If consumers were there, then I would definitely participate.

  7. Ken Brand

    I am going to create my own State, sorta like “State of Tara”. Hear Ye, Hear Ye, I know proclaim myself Govenator of The Great State Of Ken Brand. In my State I am Number One….in fact, I guess I’m the only one.

    Kudos to the prolific contributors at Active Rain

    Cheers.

  8. Benn Rosales

    10 points to Ken Brand

  9. Matt Stigliano

    Ken – Can I join and be #2?

  10. Jay Thompson

    Chuck wrote: “Maybe AR just hasn’t caught on here in CA”

    There are 23,914 AR users in CA (though I suspect many “users” are just those that create a profile and never come back).

    I don’t get it either Chuck, and I was active in AR in the very beginning. I know some claim untold wealth from clients they gain from AR, but like you, I rarely (VERY rarely) see AR blogs in search results.

    It is a great place to network with other agents, but I’ve got to believe adding content to your own domain and not sharing space with another 150,000+ real estate people is more beneficial for business in the long run.

    Of interest (to me anyway) is that it’s also possible to amass a lot of point by referring other members. The top guy in AZ for example, hasn’t posted a blog on AR in over a year. Almost 2/3’s of his points are from invites / residuals.

  11. Mark Brian

    AR is useful for networking and educational purposes. I do wonder how the top dogs on AR are actually doing as far as closed transactions. But I visit and contribute.

    1. Ed Wilberg

      It is a full time job to type and submit all those entries. I am in the middle of trying to get Buyers ready to buy before FHA rules & requirements change. I am putting together a SHORT SALE & Auction seminar. People on the east coast have little idea as to selling or buying through auctions. Auctions are a great way to get your SHORT SALES moving with multiple offers.
      Ed Wilberg.com Newark,DE Real-Estate Auctioneer

  12. Benn Rosales

    Devil’s Advocate:

    I’m sure folks get a lot of satisfaction from the comments on their posts from other agents, but the point of AR as I understand it is to make rain (business) in the form of transactions, but what it has become is verbal diarrhea.

    I use such a harsh word because there are few there actually focused on their consumer, and instead focus on the instant gratification of preaching to the choir. You can call it agent learning or agent networking, but it’s neither, it’s a bubble disguised as a network. Folks who are afraid to do the heavy lifting outside of the bubble or safety in building their own network around their consumers.

    As I said, not all are guilty, but the vast majority are flush worthy.

    Congrats to the point earners, there are few folks I know in there, and oddly enough, most of them live out here in the real world too.

  13. Bob Wilson

    @Benn I have always thought that the pink liquid.would be a natural sponsor for AR.

    Lenn’s Homefinders site ranked well long before AR and if AR disappeared tomorrow, it would still rank well.

    AR has played with the site enough so that the juice that used to flow pretty freely is not doing so anymore.

    While many love to talk about how their posts rank #1 in a day, They have little if any staying power.

  14. Janie Coffey

    I honestly did build my business (closed transactions) from AR, but am finally branching out to create my own blog (time to cut the apron strings I guess). I still have residual visitors from posts written 2+ years ago, so it was well worth it. I do agree that the largest benefit is the inter-agent learning, but for those less techy agents, an AR outside blog might be all they can handle and it serve their purposes well. I still go back often and read member posts there. There is a lot to be learned (less techy maybe, but real estate related, yes). You do have to have a pretty strong filter, that is for sure.

  15. Yanni Raz

    I use activerain.com and I love it.

  16. Katerina Gasset

    Thanks for including me in the list. I was a very active member of BNI, an off line networking group for over 25 years. The day I quit was the day that I started getting more business from sellers who found us through their organic searches where our blog on Active Rain showed up for them. In 2008, we were getting 4 listings per week from phone calls for sellers who did not live in Florida who needed to short sale their homes. That has tapered off quite a bit because they are trying for loan mods first now.

    We carry between 40 to 50 listings and most of the time at least 18 of those will be under contract. We are also in the top 2% of closed transaction agents in our mls. I pay it forward on Active Rain to help other agents and that also results in mega referrals. At least once a week we get a referral client from an Active Rain member. 60% of our business can be directly related to Active Rain blogging. But I also publish 10 posts per week on most weeks of the year on our AR blog. I also comment on agents’ blogs and return as many as I can that leave comments on my blog. Active Rain is a great forum for agents to learn on and also consumers will find you if you are blogging correctly with the right keywords. It is a lot of work. But it brings to us a more engaged customer. We are the third most subscribed to blog on Active Rain with over 1500 subscribers but that is the agent count. We have many more email subscribers that are consumers. As long as you are adding value to whatever community you are a part of I think you will reap the rewards. As we say in BNI; givers gain. Katerina

  17. Ken Fitzpatrick

    You should have included Canada in your stats, it has just started to grow here and that data should be added to your blog too. I like reading AR blogs.

  18. Michelle Gordon

    Well the comments are mostly from Realtor to Realtor, but who other then realtors are reading these? I know blogging on active rain has move me very high up on the google search list, I have much more google juice then ever before………………and if a future buyer or seller of real estate is looking on line for info, they may find some area’s/blogs that I posted or questions I have answered or comments I have made and contact me because they liked the things I have said. This has happen several times already. It is almost like your “live” on line interview.

  19. Denise Hamlin

    I’ve been blogging on AR for just over 4 months now. I think it’s a great social networking platform for Real Estate Professionals and long term I’m also expecting it to be good for business. I understand that some people don’t “get” it, but that goes for other social networking platforms too. There are people who don’t get twitter or Facebook.

    What can I say? All I know is that I have learned an awful lot about blogging in the last 4 months and I had never even commented on a post before then, let alone written one! I’ve also learned a lot on many other subjects like Marketing and SEO. Not to mention the fact that I am starting to develop relationships to other members. (I guess it’s called social networking for a reason).

    One thing’s for sure, there are some very smart people at AR. I’m not on the list above…yet, but I’m working on it. I’m currently #5 in Iowa.

  20. Corona Real Estate Agent

    It appears some of the visitors to this and other sites don’t completely understand what Google Juice is.

    I’m with Jason… Hook Em Horns!

    Cameron
    Corona Real Estate Agent
    Corona, California

  21. Corona Real Estate Agent

    P.S. How did someone get on the list with 20K points????

  22. Andrew Mooers

    Active Rain has two reasons that help me as a Maine REALTOR that made your list. One, you have a resource, friends you make from daily interactions in the real estate trenches that you can pick up the phone, call, shoot an email to and quickly get a handle on how they handle this or that. So there is the behind the scenes and studying other markets, what works there. There is so much new internet options to implement and time saving on how to do it, what is not worth doing is crucial in time managment.

    Second, search engine results on the community posts with the helpful links, embedded real video we produce, do get results. I can see the views and know it is worth the effort to feed the blog. But also have a stand alone blog MeInMaine, etc along with other sister platforms all designed to make the phone ring, emails to pour in, folks to wander in to the office to list, sell, buy real estate.

  23. Ashley Drake Gephart

    Ines come on over to NM! Just start perfecting your margarita recipe :)

  24. ines

    LOL Ahsley! (although I don’t do Tequila) :) I’ll leave that to you

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