I have been sending direct mail for over 5 years now. All my direct mail has a call to action and drives them to my online marketing. I then capture their information and monitor my direct mail performance. Now I can track what works and what does not work. knowing your numbers is the key to winning in the market.

I have been sending direct mail for over 5 years now. All my direct mail has a call to action and drives them to my online marketing. I then capture their information and monitor my direct mail performance. Now I can track what works and what does not work. knowing your numbers is the key to winning in the market.

You are spot on as usual. It is the integration of online and offline marketing that makes the difference. I run ads in my local paper, but instead of advertising just properties, I put snippets from my latest blog post and invite the reader to go to my web site to read the rest of the post.

Doug

You’re 100% right Ginny. What’s marketing without a call to action, and why not make that call to action a pathway to your online office? A PURL is a very great idea for converting offline traffic to online traffic and also serves to show off your tech savviness; a move that is sure to entice both Generation X and Baby Boomer buyers.

“Trying”, you may also want to incorporate text message marketing into your direct mail. I assume you feature at least one or two listings on your mailers..? If that’s the case, you could showcase two or three of the best listing pictures and perhaps a few lines of listing information, then provide a text code so that interested consumers can receive the rest of the info/photos on their cell phone. This technique is extremely effective when applied to other traditional marketing mediums such as newspapers, print advertising, and property flyers.

Great response Ginny!