Good
I got an email from my client yesterday wondering how I knew that she collected magnets. Didn’t – had no idea. But I found a cute congratulations-on-your-new-home card and it happened to have a magnet in it. That’s how the whole transaction went.
Evil
I was working with a couple that I had kept track of for three years. I knew them, their family, their history, wedding, college graduations, vacations. When they were ready to buy, I gave it my all. I was Johnny-On-The-Spot. On Thanksgiving day they sent me an email saying my services were no longer needed. I was fired by a Dear John letter.
Weeds
I try to weed them out at the beginning, but no matter how much Roundup I spray, they just keep popping up. Some I want to hug, others I’d like to shoot – with Roundup, of course.
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Consumerism, Geo-mapping columnist
Marketing columnist
been there, done that! (the roundup, I mean)
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People are screwed up – love ‘em anyway.
This is why I don’t trust marketing gurus. There are just times that there isn’t any rhyme nor reason as to consumer’s actions and it’s all about hitting them when and where they are thinking about your services.
People are definitely strange – not me, of course. They prove it to me every day.
Sometimes no matter what you do, you just can’t win.
It’s the transactions that you bend over backwards for and fail at the last minute that are made up by that call on Saturday morning: “We weren’t really looking yet, but we found the perfect house and want to buy it today!”.
This is why I prefer to not look at my time spent in a transaction by transaction basis. Instead I look at it on a yearly basis.
Aria – That’s not a bad idea. I get very attached to my clients and usually create a strong bond with them. IIt’s hard for me to detach when I like them so much.
You have to have some thick skin in this business. Many people out there do not know the meaning of the word loyalty. The best thing to do is keep your chin up and continure to aim for great service. In the long run things will go your way.
Remember, it can work both ways. Sometimes you don’t get the deals that you really deserve. On the other hand, we’ve all had many deals fall in our lap.