Comments on: Measuring Return on Investment in Social Media Marketing is Fuzzy Math http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/ News About Real Estate Social Media, Marketing, Technology Thu, 18 Mar 2010 22:40:31 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Why Calculating Social Media Marketing ROI is Fuzzy Math and Sometimes Plain Stupid | Top of Mind Mortgage CRM and Marketing Blog http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-42613 Why Calculating Social Media Marketing ROI is Fuzzy Math and Sometimes Plain Stupid | Top of Mind Mortgage CRM and Marketing Blog Mon, 30 Nov 2009 02:44:49 +0000 http://agentgenius.com/?p=1500#comment-42613 [...] my research, I came upon a very insightful AgentGenius.com post by Ben Martin regarding the tricky and slippery slope of calculating Rate of Return in Social [...] [...] my research, I came upon a very insightful AgentGenius.com post by Ben Martin regarding the tricky and slippery slope of calculating Rate of Return in Social [...]

]]> By: 8 reasons why we love Social Media « Marketing & Innovation http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-31029 8 reasons why we love Social Media « Marketing & Innovation Mon, 30 Mar 2009 09:21:46 +0000 http://agentgenius.com/?p=1500#comment-31029 [...] At the end of the day, there has to be some sort of return on Engagement from social media (and please note that I didn’t mean return on Investment).But if there is no point or synergy with your brand, you should forget about it [...] [...] At the end of the day, there has to be some sort of return on Engagement from social media (and please note that I didn’t mean return on Investment).But if there is no point or synergy with your brand, you should forget about it [...]

]]> By: Jacob Morgan http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6845 Jacob Morgan Sun, 30 Mar 2008 01:37:57 +0000 http://agentgenius.com/?p=1500#comment-6845 right on Andy, we definitely have the same point of view on this (thanks for the blog comment by the way). Social media is all about crossing the digital divide and connecting with people offline! Looking forward to the barcamp, sounds like an awesome time Jacob right on Andy, we definitely have the same point of view on this (thanks for the blog comment by the way). Social media is all about crossing the digital divide and connecting with people offline!

Looking forward to the barcamp, sounds like an awesome time

Jacob

]]> By: agentgenius.com- national real estate opinion column » Blog Archive » What Blogging Can Do For You http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6781 agentgenius.com- national real estate opinion column » Blog Archive » What Blogging Can Do For You Fri, 28 Mar 2008 21:34:31 +0000 http://agentgenius.com/?p=1500#comment-6781 [...] she started blogging. I know everyone was abuzz earlier this week after Ben Martin suggested that measuring return on investment in social media marketing is fuzzy math, but Dru’s success demonstrates that the right mix of on-line and off-line marketing can [...] [...] she started blogging. I know everyone was abuzz earlier this week after Ben Martin suggested that measuring return on investment in social media marketing is fuzzy math, but Dru’s success demonstrates that the right mix of on-line and off-line marketing can [...]

]]> By: Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6761 Show Me the ROI: Is Web 2.0 a Load of Hooey or Who’s Making Hay Fri, 28 Mar 2008 05:21:25 +0000 http://agentgenius.com/?p=1500#comment-6761 [...] Measuring Return on Investment in Social Media is Fuzzy Math (Ben Martin, Agent Genius) [...] [...] Measuring Return on Investment in Social Media is Fuzzy Math (Ben Martin, Agent Genius) [...]

]]> By: ines http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6700 ines Thu, 27 Mar 2008 03:39:17 +0000 http://agentgenius.com/?p=1500#comment-6700 Putting everything aside - to think of all the friends that would welcome me into their cities all around the nation that I wouldn't have known if it weren't for social networking is truly amazing. I received 3 referrals this week through social networking. To me it's a no-brainer - but it does take time. If I wouldn't enjoy it, it would be a totally different conversation. Putting everything aside – to think of all the friends that would welcome me into their cities all around the nation that I wouldn’t have known if it weren’t for social networking is truly amazing. I received 3 referrals this week through social networking. To me it’s a no-brainer – but it does take time. If I wouldn’t enjoy it, it would be a totally different conversation.

]]> By: Andy Kaufman http://agentgenius.com/g-rants-insanity-more/real-estate/measuring-return-on-investment-in-social-media-marketing-is-fuzzy-math/#comment-6689 Andy Kaufman Wed, 26 Mar 2008 21:57:54 +0000 http://agentgenius.com/?p=1500#comment-6689 I've thought about this for a while and what I've determined is that your ROI from Social Media Marketing is closely aligned with how much you've embraced it as a way of life. Social Media Marketing is MUCH bigger than blogging. It's commenting, it's twittering, it's facebooking, it's flickring photos, it's digging & stumbling articles. We use these tools to connect and to help each other out which in turn it helps us. My network is my personal community. I'm continually looking to build it and interact with it in ways that provide value so that when I need something, I've already built a reserve of social capital to draw upon. Another thing...Online friends are great, but crossing that digital divide and connecting offline makes those bonds that much stronger. That's the reason why SXSW rocked so much. There were great panels and great parties, but getting the chance to connect with so many of my online friends in real life was what really made it so special. Plus you get to learn things like... Benn really doesn't have a perpetual coffee mug in front of his face 24/7 ;) I’ve thought about this for a while and what I’ve determined is that your ROI from Social Media Marketing is closely aligned with how much you’ve embraced it as a way of life.

Social Media Marketing is MUCH bigger than blogging. It’s commenting, it’s twittering, it’s facebooking, it’s flickring photos, it’s digging & stumbling articles. We use these tools to connect and to help each other out which in turn it helps us. My network is my personal community. I’m continually looking to build it and interact with it in ways that provide value so that when I need something, I’ve already built a reserve of social capital to draw upon.

Another thing…Online friends are great, but crossing that digital divide and connecting offline makes those bonds that much stronger. That’s the reason why SXSW rocked so much. There were great panels and great parties, but getting the chance to connect with so many of my online friends in real life was what really made it so special.

Plus you get to learn things like… Benn really doesn’t have a perpetual coffee mug in front of his face 24/7 ;)

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