Brandie Young

Facebook | Linked-in | Twitter

Brandie is an unapologetically candid marketing professional who was recently mentioned on BusinessWeek as a Top Young Female Entrepreneur. She recently co-founded consulting firm MarketingTBD. She's held senior level positions with GE and Fidelity, as well as with entrepreneurial start-ups. Raised by a real estate Broker, Brandie is passionate about real estate and is an avid investor. Follow her on Twitter.

Dude, Rate My Topic!
1 Star2 Stars3 Stars4 Stars5 Stars (3 votes, average: 4.67 out of 5)
Loading ... Loading ...

6 Comments

  1. Matthew Hardy

    Excellent post. I used to write medical software for universities, hospitals and corporations and when HIPAA came along things needed to be screwed down pretty tightly.

    In my earlier years in the real estate software business, I predicted that one day sellers would slide an NDA (non-disclosure agreement) across the table during a listing appointment requiring that the agent not store important private information on a website. In one of my recent talks before a group of agents, a woman said exactly that scenario happened to her recently. Consumers are indeed getting more attuned to data privacy issues.

  2. Joe Loomer

    Awesome Brandie. In my past life as a Navy Cryptologist, procedures for handling and storage of any classified materials – or the ubiquitous “Official Use Only” stuff – was a constantly monitored, drilled, and re-drilled affair. There where instructions, regulations, directives, posted orders, posters, you name it. “Loose Lips Sink Ships” and all that. The rationale had nothing and everything to do with identity protection, but the premise is the same.

    Thanks for this awesome refresher for those of us who need to take another look around the office and our other data storage mechanisms.

    Navy Chief, Navy Pride

  3. Ken  Montville - The MD Suburbs of DC

    I suspect that if you mention a particular color is purple and it is later determined to be lavender, fuchsia or mauve you can be sued. Some of the lengths we are required to go to in order to facilitate the smooth and orderly transfer of real estate from seller to buyer are mind boggling.

    I’m not going to invest in super secret double dog dare Get Smart Cone of Silence technology with a bullet proof titanium briefcase hand cuffed to my wrist while being accompanied by two burly escorts just to get a contract and all the appropriate addenda from point A to point B.

    I’ve just now reached the point where I can send offers and documentation to an individual agent (vs the office fax for the world to see) and receive documents into my individual e-mail (vs getting lost at the office fax machine).

    Yeah. It’s important to be careful and respectful or people’s information. The scenario you lay out is just plain crazy. The world has gone nuts.

  4. Matthew Hardy

    @ Brandie “sending docs over email”

    (…trying my best to stay within good guidelines…)

    Documents from our software REST can be output as PDF and password protected. A password can be required to open the PDF and/or to print, edit or copy text and images.

  5. Atlanta Real Estate

    Brandi:

    Going back and reading interesting posts here. Very interesting post and very true information.

    When I was selling EDA Software, a ot of it was into Defense Contractors. Same level of security with those guys. Just getting in and out of the building was a major chore.

    Anyway, good post,

    Rob in Atlanta

3 Trackbacks/Pingbacks

  1. An email could cost you dearly … « BrandieYoung’s Weblog

    [...] Read article on AgentGenius [...]

  2. Top 5 real estate posts of the day – Friday 6/5/2009

    [...] The $100k email – As real estate agents we are sometimes trusted with our clients personal information. This is a [...]

  3. FTC Cracks Down on GLBA Violation | Kanguru Solutions

    [...] Agent Genius has a good rundown on how GLBA affects financial institutions like banks, insurance companies, brokers, lenders and so on.  As the author notes, “financial institution” can be broadly interpreted. [...]

Be cool, leave a comment

10 day real estate social media plan
  • Gwen Banta: ATTENTION: THERE IS NOW A PASSWORD TO GET INTO THE...
  • Gwen Banta: Hey Gang, you’ll love this – a colleague...
  • Gwen Banta: Okay, Grant – you’re on for next week. I...
  • Gwen Banta: OMG Ken – I looked drunk in that last message...
  • Gwen Banta: Were meet ing again next week, ken – wear a nosr...
  • Ken Brand: hmmmmm. This swizzle-stick schick might have legs. But,...
  • Nashville Grant: Whoa, a 4 bedroom kit is $23.95 plus tax,...
  • Nashville Grant: I have found AR referrals to be mostly bogus lead...
  • Nashville Grant: I’m pretty sure appraisers are evil (sorry,...
  • Nashville Grant: OMG – how in the h__L do I get invited to...

Great 2.0 Tools for Agents

Featured Genius Writer

Janie Coffey

Consumerism, Geo-mapping columnist

For over 20 years, Janie Coffey has been devoted to the real estate industry ranging from development and construction to home sales. She is the co-owner of sister companies Papillon Real estate and Papillon ReDevelopment in Florida. Her unique background includes undergraduate work in historical preservation all the way up to her current graduate work studying Atlantic History with a focus on the history of business and technology. Janie writes about geotechnology and consumer behavior and real estate, and you can read her real estate column here or catch up with her on Twitter.

Real Estate Articles by Janie

Featured Genius Writer

Brandie Young

Marketing columnist

Brandie is a highly respected marketing professional who has held senior level positions with Fidelity, GE and numerous startups, leading to her current work at MarketingTBD which she co-founded. Brandie is not only an investor but was raised by a real estate broker, so her love of the industry runs deeply. You can find her marketing column here on AG or get to know her sassy personality by following her on Twitter.

Real Estate Articles by Brandie

Recently featured writers:
Ines Hegedus-Garcia, Real Estate Columnist
Jack Leblond, Real Estate SEO Columnist

Upcoming featured writers:
Greg Cooper, Political Columnist
Ken Brand, Real Estate Marketing Columnist
Gwen Banta, Real Estate Humor Columnist
Fred Glick, Real Estate Opinion Columnist