Missy – great idea! I’m sure it’s not always easy trying to write for a diverse audience, but setting their expectation is respectful. You don’t intrude if that month they aren’t “hot” on a specific topic.

I try to make the subject appealing to all, meaning past clients who have already bought, not just the current ones.

Thanks for this blueprint. It’s the little details that turn a double-wide into an MTV crib.

“Don’t set your pants on fire” – yikes:-)

Thanks for sharing, I’ll forward your wise words and keep them hand for myself.

Other interesting data points:

35 percent of email users open messages because of what’s contained in the subject line. – Jupiter Research (2007)

Repeating the exact same subject line for each newsletter accelerates the drop in open rates.

69% said they make the decision to click on the “report spam” or “junk” button using the subject line, according to the ESPC. – Email Sender and Provider Coalition (2007)