Comments on: Who’s Your Guru? Are You Paying Unqualified Experts? http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/ News About Real Estate Social Media, Marketing, Technology Sat, 20 Mar 2010 22:54:19 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Does My Social-Media Butt Look Big? Be Honest. You Won’t Hurt My Feelings. http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/#comment-45115 Does My Social-Media Butt Look Big? Be Honest. You Won’t Hurt My Feelings. Mon, 11 Jan 2010 12:03:37 +0000 http://agentgenius.com/?p=18759#comment-45115 [...] health risks of smoking too much Social-Media-Hopeium. There are whispers and shouts about who and what a GURU is?   And, what happens, if anything, when you guzzle the [...] [...] health risks of smoking too much Social-Media-Hopeium. There are whispers and shouts about who and what a GURU is?   And, what happens, if anything, when you guzzle the [...]

]]> By: Joe Loomer http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/#comment-40691 Joe Loomer Sun, 01 Nov 2009 12:53:07 +0000 http://agentgenius.com/?p=18759#comment-40691 I've sold homes and obtained buyers on Facebook because I never really try to sell anything. I spend most of my time either re-linking interesting stories (maybe not interesting to me, but may be to my friends), posting "what to grill today" questions, a funny video, or going to quotation sites and cutting and pasting something bound to get a response. The results have been great. My friends know I'm an agent because just once in a while (1 or 2 x per week) I'll link to a relevant real estate story (1st time homebuyer credit extension, RealtyTrac numbers, etc....). I know those posts won't get too many comments, but all I'm doing it for is to remind folks that I'm in real estate while I happilly post the next great mop sauce recipe for baby backs, or the AWESOME "Pump It" USS Lincoln video from YouTube. Huge self promotion here, I know - but I didn't need a marketing or social media guru to tell me this: nobody is on social media sites to buy or sell a house - if they are - they need a nose job. Navy Chief, Navy Pride I’ve sold homes and obtained buyers on Facebook because I never really try to sell anything. I spend most of my time either re-linking interesting stories (maybe not interesting to me, but may be to my friends), posting “what to grill today” questions, a funny video, or going to quotation sites and cutting and pasting something bound to get a response.

The results have been great. My friends know I’m an agent because just once in a while (1 or 2 x per week) I’ll link to a relevant real estate story (1st time homebuyer credit extension, RealtyTrac numbers, etc….). I know those posts won’t get too many comments, but all I’m doing it for is to remind folks that I’m in real estate while I happilly post the next great mop sauce recipe for baby backs, or the AWESOME “Pump It” USS Lincoln video from YouTube.

Huge self promotion here, I know – but I didn’t need a marketing or social media guru to tell me this: nobody is on social media sites to buy or sell a house – if they are – they need a nose job.

Navy Chief, Navy Pride

]]> By: Matthew Hardy http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/#comment-40666 Matthew Hardy Sat, 31 Oct 2009 23:38:31 +0000 http://agentgenius.com/?p=18759#comment-40666 Aw c'mon! We'll keep the wagers friendly! ;-) Aw c’mon! We’ll keep the wagers friendly! ;-)

]]> By: Brandie Young http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/#comment-40658 Brandie Young Sat, 31 Oct 2009 18:48:41 +0000 http://agentgenius.com/?p=18759#comment-40658 Matthew, It's official: i will NEVER challenge you to a game of Scrabble!! You're a ringer! Matthew,
It’s official: i will NEVER challenge you to a game of Scrabble!! You’re a ringer!

]]> By: Matthew Hardy http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/#comment-40657 Matthew Hardy Sat, 31 Oct 2009 18:19:51 +0000 http://agentgenius.com/?p=18759#comment-40657 Hopefully you will not find my use of the word "bumptious" to be a floccinaucinihilipilification. Hopefully you will not find my use of the word “bumptious” to be a floccinaucinihilipilification.

]]> By: Brandie Young http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/#comment-40630 Brandie Young Fri, 30 Oct 2009 20:36:29 +0000 http://agentgenius.com/?p=18759#comment-40630 Hi Joe, To answer your question, IMHO no, a traditional marketing firm not fully immersed in social media has no business selling that service to a client. That said, the sm strategy should absolutely hinge on the marketing strategy including voice, tone and the brand attributes said company strives to maintain. That strategy is typically built by marketing types and should continue through sm initiatives. If a sm expert/consultant/service provider does not value those strategic imperatives, or know how to maintain them, they potentially could dilute brand and brand equity quickly. Again, I wholeheartedly agree – a degree or experience in marketing does NOT equal the ability to sell sm services. That said, I hope you agree that reading those books and amassing followers doesn’t necessarily make you an expert, either. Hi Joe,
To answer your question, IMHO no, a traditional marketing firm not fully immersed in social media has no business selling that service to a client. That said, the sm strategy should absolutely hinge on the marketing strategy including voice, tone and the brand attributes said company strives to maintain. That strategy is typically built by marketing types and should continue through sm initiatives. If a sm expert/consultant/service provider does not value those strategic imperatives, or know how to maintain them, they potentially could dilute brand and brand equity quickly.
Again, I wholeheartedly agree – a degree or experience in marketing does NOT equal the ability to sell sm services.
That said, I hope you agree that reading those books and amassing followers doesn’t necessarily make you an expert, either.

]]> By: Joe Spake http://agentgenius.com/g-rants-insanity-more/real-estate/whos-your-guru/#comment-40629 Joe Spake Fri, 30 Oct 2009 20:22:43 +0000 http://agentgenius.com/?p=18759#comment-40629 Brandie, My original comment may have been overly simplified. My question is, can a traditional marketing firm not immersed in social media help a client to develop a social media strategy? Geoff Livingston's book, Now is Gone, puts this into perspective with some good case studies in the successes and failures of companies implementing SM. It would be interesting to ask how many marketing firms pushing themselves as social media experts have read Livingston's book, Tara Hunt's The Whuffie Factor, Cluetrain, or Chris Brogran's Trust Agents. There is more to helping a company with it's social media strategy than having a marketing degree and a portfolio of web 1.0 clients as references. Brandie,
My original comment may have been overly simplified. My question is, can a traditional marketing firm not immersed in social media help a client to develop a social media strategy? Geoff Livingston’s book, Now is Gone, puts this into perspective with some good case studies in the successes and failures of companies implementing SM.
It would be interesting to ask how many marketing firms pushing themselves as social media experts have read Livingston’s book, Tara Hunt’s The Whuffie Factor, Cluetrain, or Chris Brogran’s Trust Agents.
There is more to helping a company with it’s social media strategy than having a marketing degree and a portfolio of web 1.0 clients as references.

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