Today, some thoughts on the broader stage.
Questions to consider: Why is it important that we care? How could anything that takes place so far away or on such a different stage actually matter the Real Estate industry? Does it matter in the least that as individuals we participate in the discussions that affect our society, our families, our business?
Today, I’m waxing philosophic about our industry and our collective roles in it. Earning trust in the minds of consumers can take shape in hundreds of ways, some seen and some not. But in the uncertain era that we’re in, earning that trust and participating in the events of our world are no longer an option….they’re a prerequisite for long term viability for the Real Estate business.
Oh and by the way, since this is a ‘bigger issue’ post, I’m giving you a far more inviting piece of scenery to look at than me today. I thought it worked far better than having me waving my hands wildly and spewing like Shawn Hannity at an Acorn training session.
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Consumerism, Geo-mapping columnist
Marketing columnist
The NAR abdicated control of Realtor.com when they outsourced it, followed by allowing FSBOs on that site.
My client base is more than 60% military – active duty and retired – so Afghanistan and Iraq are personal to me. How many of you sell a home to a family that is going to be without the father two weeks after they close due to an impending deployment? What happens when the HVCC rears it’s hideous head and derails that closing? I digress….
I try to earn trust by studying the market and educating my buyers and sellers as to the truth in the numbers. Our local media – dominated by input from two large local franchises – spouts misguided reports about how great things are. This followed by reductions in property tax valuations due to depreciation. Earning trust is in part being willing to give the bad news along with the good – regardless of the outcome. It starts with knowing what the actual acronyms stand for – I had an agent tell me TILA stood for “Temporary Increase in Lodging Allowance.”
Navy Chief, Navy Pride