Comments on: 12 Things I Wish I Knew About Marketing… http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/ News About Real Estate Social Media, Marketing, Technology Tue, 16 Mar 2010 23:51:43 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: HomeStomper Strikes Different Chords Around The Net — HomeStomper http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/#comment-20146 HomeStomper Strikes Different Chords Around The Net — HomeStomper Mon, 13 Oct 2008 17:01:51 +0000 http://agentgenius.com/?p=4377#comment-20146 [...] I’ll be the first to admit that I’m not the brightest guy on the block, I just tend to learn well (and apply the lessons) through my bumps and bruises. Here’s a list of 12 things I wish I knew about marketing when I first started out. Click here for your marketing Cliff Notes [...] [...] I’ll be the first to admit that I’m not the brightest guy on the block, I just tend to learn well (and apply the lessons) through my bumps and bruises. Here’s a list of 12 things I wish I knew about marketing when I first started out. Click here for your marketing Cliff Notes [...]

]]> By: Paula Henry http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/#comment-19134 Paula Henry Wed, 01 Oct 2008 14:19:13 +0000 http://agentgenius.com/?p=4377#comment-19134 Silly me - I don't know where I was in September, but wanted to stop and say welcome to AG! This type of info is what makes your blog one of my favorites! Silly me – I don’t know where I was in September, but wanted to stop and say welcome to AG! This type of info is what makes your blog one of my favorites!

]]> By: Mark Eckenrode http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/#comment-18250 Mark Eckenrode Thu, 18 Sep 2008 23:05:36 +0000 http://agentgenius.com/?p=4377#comment-18250 @chris: yup, consistency is a factor in everything. did you know that Marlboro used to be a woman's cigarette? that's who they marketed too but they were about #20 or so in the industry as far as sales went. they revamped and came up with the whole rugged cowboy bit (talk about a 180) but it took them years before they even began to climb the sales charts from #20. @chris: yup, consistency is a factor in everything.

did you know that Marlboro used to be a woman’s cigarette? that’s who they marketed too but they were about #20 or so in the industry as far as sales went. they revamped and came up with the whole rugged cowboy bit (talk about a 180) but it took them years before they even began to climb the sales charts from #20.

]]> By: Chris Butterworth http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/#comment-18249 Chris Butterworth Thu, 18 Sep 2008 22:50:49 +0000 http://agentgenius.com/?p=4377#comment-18249 Good list, Mark. #4 is tops in real estate marketing - people buy from people. period. the end. You may have billboards all over town, and use every web2.0 gadget available, but if some schlub agent with no marketing budget and no technology knocks on the prospect's door, he's got a better chance of getting their business than you do. (provided he doesn't drool on himself & turn the prospect off!) I would add Consistency as a corollary to #s 12 and 7. Marketing is unlike running an ad - rather than getting a quick hit, it takes time to develop a brand/message. Switching from one plan to the next to the next too quickly is like chasing rainbows looking for the pot of gold. Good list, Mark.

#4 is tops in real estate marketing – people buy from people. period. the end. You may have billboards all over town, and use every web2.0 gadget available, but if some schlub agent with no marketing budget and no technology knocks on the prospect’s door, he’s got a better chance of getting their business than you do. (provided he doesn’t drool on himself & turn the prospect off!)

I would add Consistency as a corollary to #s 12 and 7. Marketing is unlike running an ad – rather than getting a quick hit, it takes time to develop a brand/message. Switching from one plan to the next to the next too quickly is like chasing rainbows looking for the pot of gold.

]]> By: Fierce Competition | national real estate opinion column - agentgenius.com http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/#comment-18040 Fierce Competition | national real estate opinion column - agentgenius.com Mon, 15 Sep 2008 17:57:36 +0000 http://agentgenius.com/?p=4377#comment-18040 [...] then a light bulb went off when reading Jack Leblond’s post on SEO and Mark Eckenrode’s post on Marketing - our goal is to attract people that want to do business with us, if you copy me……there [...] [...] then a light bulb went off when reading Jack Leblond’s post on SEO and Mark Eckenrode’s post on Marketing – our goal is to attract people that want to do business with us, if you copy me……there [...]

]]> By: Mark Eckenrode | HomeStomper http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/#comment-18035 Mark Eckenrode | HomeStomper Mon, 15 Sep 2008 16:04:32 +0000 http://agentgenius.com/?p=4377#comment-18035 @jay: good point. personality disqualifies prospects as much as it qualifies them. it's when folks try to walk the middle road and "play it safe" that they never really attract the "right" people for them... and i'm sure more than a few of us know how frustrating that can be. @daniel: yeah, that's a great addition to the list, "long range thinking." heck, it's the first step in 7 Habits of Highly Effective People... so, is your marketing in line with your long term goals? thanks for that addition. @steve: interesting. well, it's defintiely obvious you don't like me or what i have to say however you still seem attracted to my personality :-) i'm sure i'll receive more of your criticisms in the future, i just hope they end up being constructive. @jay: good point. personality disqualifies prospects as much as it qualifies them. it’s when folks try to walk the middle road and “play it safe” that they never really attract the “right” people for them… and i’m sure more than a few of us know how frustrating that can be.

@daniel: yeah, that’s a great addition to the list, “long range thinking.” heck, it’s the first step in 7 Habits of Highly Effective People… so, is your marketing in line with your long term goals? thanks for that addition.

@steve: interesting. well, it’s defintiely obvious you don’t like me or what i have to say however you still seem attracted to my personality :-) i’m sure i’ll receive more of your criticisms in the future, i just hope they end up being constructive.

]]> By: Steve Simon http://agentgenius.com/real-estate-coaching-tutorials/social-media/12-things-i-wish-i-knew-about-marketing/#comment-17995 Steve Simon Sun, 14 Sep 2008 12:24:51 +0000 http://agentgenius.com/?p=4377#comment-17995 Your number 1 is not always true. Accurate records and trackbacks to different marketing efforts, and a thoughtful fiscal ROI analysis are ket components of a good overall marketing strategy. You yourself, Mark, forcefully wrote in this website about different landing pages and approaches that change depending upon initial selections of a visitor, the record keeping associated with that and the creation of multiple doorways to get optimal result certainly would be considered "Rocket Science" Your number 4 is questionable... Number 7 is just wrong; many marketing studies have shown the third time a mailer or marketing effort was initiated was when it proved to be worthy... buyer resistance and other factors come into play. Nine and Twelve are almost diametrically opposed. To me your list sounds like someone put it together much too quickly. The purchase of a house or property is not an action that works like selling an eBook to web surfer. Using phrases like "Call to action" tells me someone has taken too many "Magic Bean" seminars themselves. Just my thoughts :) Your number 1 is not always true. Accurate records and trackbacks to different marketing efforts, and a thoughtful fiscal ROI analysis are ket components of a good overall marketing strategy.
You yourself, Mark, forcefully wrote in this website about different landing pages and approaches that change depending upon initial selections of a visitor, the record keeping associated with that and the creation of multiple doorways to get optimal result certainly would be considered “Rocket Science”

Your number 4 is questionable…

Number 7 is just wrong; many marketing studies have shown the third time a mailer or marketing effort was initiated was when it proved to be worthy… buyer resistance and other factors come into play.

Nine and Twelve are almost diametrically opposed.

To me your list sounds like someone put it together much too quickly.

The purchase of a house or property is not an action that works like selling an eBook to web surfer.
Using phrases like “Call to action” tells me someone has taken too many “Magic Bean” seminars themselves.
Just my thoughts :)

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