If a Realtor is found to be unethical in a vacuum, does it matter?
Have a hypothetical:
Realtor X has a listing that has been on the market for 180 days. When re-listing the property on the 181st day, Realtor changes the street name from “Main Street” to “Main St” – Days on Market reset – thereby making this a “new” property on the market. Other Realtors may catch this, consumers may suspect this, and the systems – MLS and Realtor Ethics – lose trust and credibility.
Realtors gaming the MLS to manipulate days on market is an old story and makes good blog fodder, but if we just accept this as “the way it is” aren’t we all culpable? Coincidentally, Missy Caulk wrote a related article last week.
There are two questions -
1 – Is it ethical?
2 – So what if it isn’t?
Let’s look at the Realtor Code of Ethics … (bolding mine):
Article 12
REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional.
Specifically:
Standard of Practice 12-10
REALTORS®’ obligation to present a true picture in their advertising and representations to the public includes the URLs and domain names they use, and prohibits REALTORS® from:
1. engaging in deceptive or unauthorized framing of real estate brokerage websites;
2. manipulating (e.g., presenting content developed by others) listing content in any way that produces a deceptive or misleading result; or
3. deceptively using metatags, keywords or other devices/methods to direct, drive, or divert Internet traffic, or to otherwise mislead consumers.
Is Anonymity the Answer?
By doing nothing, Realtors potentially protect their current and future clients from retribution wrought by Realtor X. If anonymous reporting were an option, I’d argue that there would be more reporting of violations. Sure there would be frivolous accusations, but in the current environment, less is certainly not more. Less is less – less reporting + less accountability + less fear of the system = less trust.
Anonymity – Some MLS’ have anonymous reporting for rules violations, but anonymous reporting for ethics violations are anathema to how we work. Why?
Our business as it is currently set up requires competition and cooperation. Wouldn’t you be inclined to hold a grudge against someone who filed a complaint against you? (assuming that for readers here it would be a frivolous complaint 
)
Solutions:
1 – File an ethics complaint and accept the consequences – Realtor X may not present your offer next time, may bad-mouth you to her customers and fellow Realtors … and your clients may (will) suffer.
2 – Do Nothing. Continue weeping about the dearth of ethical Realtors without doing anything, and allow the systems to be devalued.
3 – Direct the Association to file an ethics complaint against one of their own members. (is this even possible?)
Until the public can search on a state or national site whether a Realtor has a history of ethics violations, why bother with the system?
But here’s the rub – There are no real consequences for unethical violators and – the results of ethics hearings are secret. The only ones who know are staff, the accused and the accuser. Heck, the only way other Realtors find out is a certain behavior has been deemed unethical is when the NAR releases a “case study.”
Keeping Realtor ethics “in house” doesn’t work. We’re not protecting the public from ourselves by not telling anyone. Hell, we’re not even protecting ourselves.
If a tree falls in the woods and no one’s around, does it make a sound?
Personally, if there is an egregious violation, I am more inclined to file a complaint with my state’s regulators; at least that way the public will be informed – and there will be a public record of the violation.
Here’s another twist:
If this behavior is never proven to be true in a Code of Ethics Tribunal (or whatever it’s called) could a story or statement about this specific behavior fall under the new social media section of the Realtor Code of Ethics?
(4 votes, average: 4.25 out of 5)
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Consumerism, Geo-mapping columnist
Marketing columnist
Jim,
I know that you’ve written this same post before and I’ve commented the same way before.
Sure, make it public. But I GUARANTEE that you and everyone who reads this has violated the Code of Ethics. 1-13 and 1-15 are violated every day. 14-3 almost every time a complaint if filed. There are far too many rules in RE to not have stumbled over one or the other.
No matter how minor the infraction, if a consumer was actually going to look up their agent (which they don’t) all they would see was a violation of the Code of Ethics, they wouldn’t know or care . Which isn’t ethics at all… it’s the members of NAR trying to tell one another how to behave. They maybe a good “Standard of Lofty Ideals”, but as long as the process is done by peers who are picked politically at the local level, I don’t trust my fate in the hands of 70 year old agents when it comes to a potential violation of internet marketing.
Coincidentally everyone in Virginia complains that the Real Estate Board doesn’t take action, or make the results of hearings public enough. Yet, they send out a letter to all members with the results of the hearing, its on the state Real Estate Boards webpage and the meetings are public. Yet, no one cares. The consumer just wants their home sold and the buyer just wants to buy something, almost all the rest is hurt feelings and bravado.
I honestly wish that NAR would dissolve the pursuits of “Ethics” and concentrate on developing good legislative ideology and create tools and resources for its members. The states should be governing licensees.
Hiding from the consequences of making a complaint is why wives don’t press charges against abusers and end of up dead. This has nothing to do with how NAR works – it’s human nature. File a complaint, don’t file a complaint – that’s up to the agent. We do the best with what we have to work with.
Maybe the real answer is do away with the real estate industry and let buyers and sellers use Trulia, Combo-boxes and Attorneys. #justsayin
I can’t stop thinking how funny it is when members of NAR try to talk about NAR as if it were someone else. If a majority of members actually wanted something and were willing to do something about it, then it would change. Same with the government. I think in both instances, that people learn to compromise so much in this life, that by the time they make it to a position to make a difference they just roll. The majority of members of NAR are happy to just not care.
So long as Brokers are making money off of agents, they aren’t going to care what they do. So long as we just write the complaint on the blogs and not to the real estate board we’re not going to change.
Everyone can rant and rage against NAR and their only real estate boards all they want, but the system will remain broken so long as there are people involved. This is no different than the political or even religious systems.
People are evil, mean, paranoid, nefarious, greedy, gossipy and lazy. Humanists call it “Human Nature”, Calvinists Theologians call it “Total Depravity of Man”.
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I am fortunate. My MLS records days on the market by the tax number and geocode. No one can game this system easily. DOM manipulation was a huge problem before implementation of this system.
In addition, we have anonymous reporting of MLS violations. Interesting, the biggest violation is no pictures of the home.
An optional solution would be to add an actual “report a violation” tab to the Realtor only-MLS itself – thereby requiring someone at the actual Board to respond (either by making the agent fix it – or responding back to the complainant that it is not in their view an MLS or RE Ethics violation).
You can’t polish a turd.
Navy Chief, Navy Pride
Folks will always try and game the system when it comes to DOM. As long as the system is broken and it’s commonplace to game the system we might have a duty to our sellers to go ahead and play the game.
I come to that perspective because of much worse violations I see day in and day out.
* Sign on a listing that wasn’t listed. (and never ended up listed either) “It’s such a long drive, might as well put the sign up since I’m here.”
* Re-listed home on MLS. Did not contact owner or get new listing agreement. (I know because I listed and sold the home after this.)
* Told another agent that condo development that was Exclusive listing was “sold out” – three years later 3 out of 24 units have sold.
We have a mess to clean up and the 3 hr ethics class every few years isn’t going to do the trick.
Jim, Your example is from a real situation in our local MLS. About a week or so ago, I flagged the violation and reported it to our association. I was pleased to see that our association corrected the issue right away. Your point about if it is “Unethical” can certainly be argued either way.
One thing I learned (long before real estate) is that if I know something is wrong, I just do not do it…
The agent or agents who are gaming the system, know it is wrong!
Matthew – Thanks, as always. A question – if the systems are so broken, why do we still cling to them?
Geordie – What are the solutions?
Charles – In this case, I was actually thinking of a case from another MLS where an agent would omit “0″s from parcel ID #’s so as to reset this, but made up the Main Street because it’s more evocative than “00-aaa–00000 vs 00-aaa-0000″
Right or wrong, how do we fix it? MLS rules? Ethics? Leave it alone?
I see this almost every day in our local MLS. Agent changing information to reset the “Days on Market” number. This does not present the public with a true picture and I feel it is unethical.
The problem we have here is that our local board will not do anything about it even if you file a complaint. The local board tries to make you look like the bad guy when you do file a complaint.
The other problem we have here is agents using the Visual Tour link in the MLS to redirect Buyer to another website. This results in agent stealing leads off another agents website who is using the IDX feed.
Our MLS has rules but it picks and chooses how and who they apply too.
As long a the Local MLS and Boards allow this to happen is is going to happen. This must me addressed at the local level.
Our MLS has a red flag on each listing that we can click – record the violation – then it’s handled promptly anonomously. Depending on the violation and whether it is a 1st or 5th time, the agent stands to be fined for the violation. Works very well.
The fine system has cleaned up the MLS considerably. There are still those that try to game it, but having the anonymous red flag encourages fellow agents to do more reporting.
I want to take this in a different direction, if I may (heck, I just did).
Is DOM fundamentally fair to the seller, whom I serve? A breach of my fiduciary duty to disclose?
Is it merely an MLS requirement or is it required by state or federal law?
IMO, DOM operates to penalize the property and property owner. As a fiduciary for my client, do I serve his or her interest by disclosing this just because my MLS says I must. Does my duty to my client override this rule?
For if the DOM is contrary to my fiduciary duty, then it’s circumvention may be a moral imperative.
I don’t know the answer to this and defer to the ground troops for some insights. I also ought to check the state law on DOM.
Jim – looks like most of us agree…there is a better way to do business. But, how do we get there? (DOM? There are so many better violations to choose from!)
Can the greivance/complaint process be improved? How can it be more transparent? Will that matter?
If the vast majority of our peers agree that improvements are needed, maybe they’re on to something.
While I can’t say I agree with Matthew’s cynicism (”as long as the process is done by peers who are picked politically at the local level, I don’t trust my fate in the hands of 70 year old agents when it comes to a potential violation of internet marketing….So long as Brokers are making money off of agents, they aren’t going to care what they do.”), there certainly are challenges and hurdles to overcome in attempting to change the way we do business. But, that’s always been the case.
Do nothing? That’s not an option.
Edmund Burke may have said it best, “All that is necessary for the triumph of evil is for good men to do nothing.”
Duncan – Every system is prone to mistakes. It’s simply the best we seem to have at this moment. My entire comment is based on the fact that agents love to complain, but not use the system. I think that the mainstream Realtor, at least from my observations, will more readily file a complaint with the Real Estate Board, than the local Association. So from that point they are not clinging to the Ethics system.
Rake – It’s not cynicism when its the truth. I deal with these things daily and have for two years, prior to that I had a great deal of exposure as a broker and instructor. I have had countless brokers ask for advice on various agents and when I tell them that they need to get that agent out of their office, they routinely say that the agent makes too much money.
The issue with peer based systems, such as this, is that the training to be on a panel is minimal. One day a year with an update to changes to the Code is not sufficient foundation to hold my career in one’s hands. The issues of procuring cause, agency and adherence to a (at times) ambiguous set of standards is too complicated for agents who don’t study it routinely. If there were a competency test for Professional Standards members, that was taken each year we’d have far fewer panel members. This isn’t as evident in our local board, but when you start going out of area, it’s scary some of the folks who serve on Association Panels.
These points were made not to negate the system, but to show why I don’t support Duncan’s desire to have the results of such hearings made public. Court records and Real Estate Board hearing results are public, but the competency of Judges and trained investigators is far greater than volunteer panelists.
If public executions are the answer than fine; lets just do it. But for all those who want transparency; remember that your name may very well be the next one on the wall-o-shame. You make yourself a target with these dialogues and no one is above reproach.
Matthew – Am not sure Mr. Duncan is advocating an “all or nothing” approach when he’s suggesting more openness.
Often, especially when it comes to Ethics, in any profession, better training is a first step.
Expanding the methodology we use to train ethics guidelines is another. The template is there, there is no need to create it. Many other professions, the military, business, the medical profession, to name a few, have a long history of ethical training programs as the foundation for the preparation of their practitioners. Let’s begin to leverage their experience and improve ours.
Public executions? Wall-o-shame? I haven’t heard those recommendations. How about a serious examination of what, why, & how the current process works, and how it might be improved upon? Is that too much to ask?
Rake – This is probably the third time, over two or three blogs that Jim and I have engaged in this conversation. Those comments are addressing this statement: “Until the public can search on a state or national site whether a Realtor has a history of ethics violations, why bother with the system?”
Ah, but is a days on market a material fact about the house?
Before you answer … is it is a material fact and you take a listing from a previously unrepresented seller (a FSBO for those without a copy of the home game), shouldn’t you be required to disclose the number of days the home was for sale even if it’s not “on the market” because it wasn’t in the MLS?
It’s gaming for the sake of changing a number that any agent with the slightest degree of competency (all 12 percent of us) can figure out by checking the MLS archives.
It is sad, but here in my section of the city, there is a constant joke about the NAR “code of ethics” amongst builders, contractors, vendors, etc. They laugh at the “higher ethical standard” we as Realtors hold ourselves to, when in reality most Realtors I’ve known have violated that code in one form or another. Some violate it in the most egregious manner.
With regard to DOM, it annoys me as much as the square footage issues annoy me. Garage apartments do not equal square footage. However, I understand that in a lot of cases, listing agents are trying their hardest to please their clientele-usually builders in the square footage scenario. Even so, I report it b/c it is wrong, screws up my comps and makes for bad business across the board.
I totally didn’t respond to the DOM b/c I got off on my square footage tangent. DOM is such a grey area for me. I don’t report it because I don’t always believe in every case that the agent listing the property is trying to be dishonest or underhanded in an effort to “trick” consumers based on actual property data. I’m sure that this is the case more often than not, but I don’t want to report someone for something that could have been an honest mistake and that is not a clearly defined “violation”, in my opinion.
Besides, I research homes enough to know how long they’ve been on the market. I don’t really need it to say “1″ on the MLS sheet. I would think most agents can do the same for their buyers, and the time this information is most necessary is in negotiation anyway. If a buyer chooses to purchase a home without the help of an agent and believes the DOM is as low as it purports to be, then that is their mistake for not hiring me.