Russell Shaw Speaks… You might want to listen.

By Benn Rosales on May 28, 2007 | 1 Response

Russell brings it home in a compelling post. Everyone on both sides of the commission debate should read this. Russel is one of the only industry mega producers I believe, trust, and listen too. Why? Because he produces, and boasts an average DOM of only 14 days. He is respected and well known all over the country, and can back up what he says. Do yourself a favor- read this:

What did customers want 20 – 25 years ago? To be treated like they were important, to be dealt with honestly, to have the person guiding them put the customers interests above their own, and to receive excellent service. Go back 100 years and you will find that is what customers wanted then too. Go forward 1,000 years and that is what customers will still want then. Anyone who thinks those things will ever become “obsolete” simply can’t think at all and has their head in a place where they can’t see anything either.

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Posted in Ethics, News, Opinions | Tagged Buyside, commissions, Disintermediation, Dual Agency, Public Relations, rebates

Benn Rosales

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Founder of Agent Genius Magazine, national real estate opinion site. Benn's focus has always been improving the consumer experience by working to improve the real estate industry, so needless to say he's not scared of controversy, standing out or making an impact. He dreams of a life where sleep isn't physically necessary and a Starbucks barista makes house calls in order to focus more on helping you and your startup to capture and build on the moment.

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One Comment

Larry Hotz

April 6, 2008 at 2:49 pm | Permalink | Reply

Bill Moore owns The Kentwood Company in Denver. He is credited with being the first to say: People don’t don’t care how much you know until they know how much you care.”

Service is as service does. That is my take.