Benn Rosales

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Founder of Agent Genius Magazine, national real estate opinion site. Benn’s focus has always been improving the consumer experience by working to improve the real estate industry, so needless to say he’s not scared of controversy, standing out or making an impact. He dreams of a life where sleep isn’t physically necessary and a Starbucks barista makes house calls in order to focus more on helping you and your startup to capture and build on the moment.

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What If Consumers Had Complete Access To…

36 responses to “What If Consumers Had Complete Access To…”

  1. Bob

    I want one of the licenses!!!!!!!

  2. Matt Wilkins

    It owuld be great if agent/brokers could be able to have this widget on our blogs.

  3. Lani Anglin-Rosales

    Hey Bob, hit Jeff up by emailing info at ratespeed dot com!

  4. Matt Wilkins

    Thanks Benn that’s what I thought. Hopefully I can use this to try and push my lender into the web 2.0 world.

  5. ines

    Wow Benn, if you put it that way I guess I will HAVE to go check out @JeffX’s product (I’ve been waiting for him to come up with something that would blow our hats off)

  6. Larry Yatkowsky

    Oh my! Rate Speed is going to kick some serious ass.

    Any idea if it applies in Canada???

  7. Lani Anglin-Rosales

    Matt, talk about diving right in to the deep end!!!

    Ines, this is major. Really major. We probably need to get security detail for him at Inman…….

  8. Bob

    I’m curious to see what lenders will play ball. There is going to be some serious grinding.

    This is like new car shopping now – all the info is out there.

  9. Holli Boyd

    Is there any way to get a quote without property information – like a prequal/preapproval? I would love to be able to offer that as well.

  10. ines

    excuse my devilish nature here – but what’s in it for Jeff? OK he achieves transparency for the consumer, but how does this benefit him? I’m trying to understand the motive to be able to engulf myself in the concept (and this is with all due respect to jeffX who I know is a stand up guy)

  11. Travis Stecklein

    RateSpeed is awesome! I’ve already priced out a ton of scenarios over the last couple weeks and it’s so fascinating to see how rates change on a daily basis. You’re right, consumers do need this.

  12. ines

    OK – now it’s getting clear and it’s making sense – and with his SEO smarts and great connections, he will have a high ranking site in no time and well worth it for everyone involved…..very clever! win win for everyone

  13. David Giesberg

    Well, I’m not quite at the point where I’m ready to be getting a mortgage, but this sounds pretty cool to me. Most of this stuff is Greek to me anyways, but fully disclosed Greek is better than hidden Greek. I think that if everyone puts their cards on the table, it can only be a good thing at the end of the day.

  14. Matthew Rathbun

    This is AWESOME!

  15. JeffX

    @ Benn and Lani…thx for being such gracious hosts :)

    @Larry: you are the 3rd person to ask about a Canadian version…we’re looking into it, but probably wont happen for at least a few months.

    @Bob: Here’s a link to a list of lenders we can configure on behalf of the licensed mortgage professional: http://ratespeed.com/2008/06/1.....er-stable/

    RateSpeed is a licenseable piece of software (an embeddable script actually) that aggregates a broker/bankers wholesale lender raw rate and pricing feeds…it redisplays the proper results based on proper input…very similar to a conventional search engine, just dialed into the very tight niche of mortgage rates and their risk based pricing variables.
    It’s important to understand that RateSpeed runs on a mortgage professionals (broker or banker) website, although there is a current rendition running at ratespeed.com, once we come out of beta we’ll shut this live version down and push all traffic to the mortgage pro licensing their personally branded version of RateSpeed with their lenders configured into the application…

    So, what you get are real wholesale rates in real time with a qualified mortgage professional ready and waiting to further advise and close the transaction.

    RateSpeed licensed mortgage professionals may also give their real estate agents a ‘copy’ of the application to run on their sites as well. (If you’re an agent, tell your mortgage pro you want one)

    @Ines, yes there is something (very small:)) in it for me, we charge a one time set-up and a monthly hosting fee…and the only thing I really know about SEO is that if you write about something long enough, even Google will find you…and I do have great connections, I know you don’t I? ;)

    The set-up is waved for our beta testers and the 1st month of hosting is free.

    @Holli Every piece of information RateSpeed asks for is vital to properly ‘pre-qualing’ a potential client. Factors like property type, use and location play a big part in what interest rates and at what price are available.

  16. ines

    “THE” JeffX made me blush…..rare things my friends. I can’t wait to see how system pans out – nothing like empowering the consumer.

  17. JeffX

    Whoops…Our core value proposition as a company:

    We quite simply maintain the integrity and purity of information flow between the wholesale market to the consumers eyeballs, while keeping the qualified mortgage pro in the middle of the transaction.

    We can safely guarantee the information is pure, untainted and uninflated because we are compensated to do just that…which is quite the opposite of how the industry has worked for eons.

    A mortgage pro licensing RateSpeed isn’t just talking ‘it’ they’re walking ‘it’. Since they’re effectively taking their hands off the wheel and are allowing anyone unabated access to their products and pricing, they should be recognized, respected and rewarded as progressive pioneers in ethical lending.

  18. Ginger Wilcox

    full disclosure in lending? Amazing concept! You are absolutely right, this could completely change the way lenders do business. Consumers should have the full picture so they can make informed choices. I can’t wait to learn more.

  19. Matt Stigliano

    Benn – Thanks for sharing.

    JeffX – Thanks for doing.

  20. Paula Henry

    I am talking to my lenders and sending them a link to the site. I hope one will get on board. Oh yeah, the consumer needs to know – can’t wait to see this in action! I will blog it :)

  21. popelynne

    5+9 is to make sure I’m human? humm…

    this is what Pat Kitano has been talking about….how do I show it to some lenders..
    how can they get it? how can we get it?

  22. Holly White

    I’m in! Already submitted info for my lender to get on board with this. This tool is just what we need in these times of uncertainty in the mortgage industry.

  23. Ken Smith

    Interesting. Think my lender will like this a lot as he without fail has better pricing then the competition. Will be forwarding the the link to him.

  24. Mike Mueller

    Love the system, Love the back end, Love everything about the system.
    If you are a Mortgage Broker and don’t contact Jeff – you are making a mistake!

  25. Nicole Boynton

    Thanks for the info Benn. We can always count on you to have the latest and greatest info!

  26. Bob

    Thanks for clarifying this Jeff. I have moved away from “preferred lenders” as the mortgage meltdown has progressed and wholesale options for my brokers have diminished.

    If I ask a WF rep for this, he isn’t likely to show the competition’s rates. It would be great if i could just display the rates of 10 lenders and allow my users to go to battle well armed. Similar to the sites that give you all the new car info that discloses the dealer’s costs, rebates, marketing dollars, etc.

  27. Glenn fm Naples

    WOW – this is truly a great idea. Too bad it is not available to individual agents. Would sure cut down on issues of real estate agents pushing certain mortgage brokers.

  28. Diane Cohn

    Wow, if only we could open the MLS like this…

  29. daniel martin

    I love the concept. This is absolutely the direction lending needs to go. I applaud @Jeffx for a great idea.

  30. Eric Blackwell

    Great find Benn…

    I will be looking into this big time…so far, this is the first post in a while where i have yet to see many (read: any) red flags…wow.

    JeffX- I don’t think I know you, but you have created an intriguing product! Kudos.

    Best;

    Eric

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  32. “I love the concept. This is absolutely the direction lending needs to go.”—Daniel Martin

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