I’m Bringing Sexy Back

And probably no more real estate talk here than I do over at my place.

HA! Blogger Formally Known as “He who’s name must not be said” – got you! You thought you could invite the blogger that has been dubbed Top Notch but Not Real Estate by the famous Larry Cragun over here and I was just going to morph into a blogger suitable for Inmans top 26 (I saw you there Lani!) or Sellsius’ top 12 (sniff)?

Nope – not a chance! I may be the only Realtor in the whole blogosphere (hehe – Jay hates that word) that doesn’t blog about real estate – but I know people!

Guess what else I know? Business, marketing, networking, client relations. You can know every single thing you ever wanted to know about mortgages, contracts, home styles, NAR drama, and Zillow’s plot to take over the world – and you will still fail.

I am here to bring sexy back (I would get to clicking – I don’t know how much longer this article by Jeffery Gitomer will be up – but I got a copy if you miss it.)

Sexy is knowing that you are your own business. You are the CEO, COO, CFO, manager, secretary, gopher, and janitor. You are it.

Sexy is realizing that as a business owner, neither your budget nor your time are limitless. Your marketing plan better reflect that. Shiny, new, pretty bow on it versions of the same old crap is still crap. Trim the fat and figure out what works, what doesn’t, and get a plan.

Sexy is figuring out that your friends and family will only buy and sell real estate so many times in your career. And unless The Trump is your uncle, it won’t be enough to pay the bills. You have to meet people – new people. Translated – you must know how to walk across the room and say, “Hi, my name is…”

Sexy is understanding that we are as free market as it gets – our bills are paid when, and only when, a client decides to utilize our services. Guess what that means? Your client is your world – treat them like that. Got a client that you just can’t stand? Refer them and move on. Your reputation for shoddy service will not be worth the couple of extra bucks at closing.

Let’s get sexy!