Comments on: Are You Wagging Your Tail? Begin Now. Here’s How. http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/ News About Real Estate Social Media, Marketing, Technology Sun, 21 Mar 2010 16:40:06 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Norman Frenk http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/#comment-49173 Norman Frenk Mon, 15 Mar 2010 17:09:33 +0000 http://agentgenius.com/?p=20157#comment-49173 smart. sooooo smart.... smart. sooooo smart….

]]> By: rosstherrien http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/#comment-47835 rosstherrien Mon, 22 Feb 2010 16:34:43 +0000 http://agentgenius.com/?p=20157#comment-47835 Great tips, Thanks. Great tips, Thanks.

]]> By: Weekly summary of real estate news, Memphis comments, and other interesting stuff – December 6th - Memphis Real Estate Buzz http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/#comment-43112 Weekly summary of real estate news, Memphis comments, and other interesting stuff – December 6th - Memphis Real Estate Buzz Sun, 06 Dec 2009 06:02:26 +0000 http://agentgenius.com/?p=20157#comment-43112 [...] Shared Are You Wagging Your Tail? Begin Now. Here’s How.. [...] [...] Shared Are You Wagging Your Tail? Begin Now. Here’s How.. [...]

]]> By: Ken Brand http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/#comment-42764 Ken Brand Tue, 01 Dec 2009 11:44:11 +0000 http://agentgenius.com/?p=20157#comment-42764 Yeah Stephanie, it's kinda dense and I sorta got carried away. The subject matter lends itself to linkage, thanks for reading and commenting. Hope I didn't give you a headache. And, lastly, yes, Slideshare is super cool. Cheers. Yeah Stephanie, it’s kinda dense and I sorta got carried away. The subject matter lends itself to linkage, thanks for reading and commenting. Hope I didn’t give you a headache. And, lastly, yes, Slideshare is super cool. Cheers.

]]> By: stephanie crawford http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/#comment-42732 stephanie crawford Tue, 01 Dec 2009 04:13:48 +0000 http://agentgenius.com/?p=20157#comment-42732 Wow. There's almost TOO MUCH information here. I'm loving the Slide Share. Wow. There’s almost TOO MUCH information here. I’m loving the Slide Share.

]]> By: Ken Brand http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/#comment-42717 Ken Brand Tue, 01 Dec 2009 02:24:30 +0000 http://agentgenius.com/?p=20157#comment-42717 Doug - What ever you do, don't miss tonights game, it's a brawl. I'm like you, watching and clickty-clacking my way across cyber space. Multi-tasking rule. Thanks for reading and I hope my yammering helps you grow you business. Cheers. Doug – What ever you do, don’t miss tonights game, it’s a brawl. I’m like you, watching and clickty-clacking my way across cyber space. Multi-tasking rule. Thanks for reading and I hope my yammering helps you grow you business. Cheers.

]]> By: Ken Brand http://agentgenius.com/real-estate-sales-marketing/marketing/are-you-wagging-your-long-tail-begin-now-heres-how/#comment-42716 Ken Brand Tue, 01 Dec 2009 01:27:36 +0000 http://agentgenius.com/?p=20157#comment-42716 I'm with you, it appears over simplified because it's a blog post and not a sit down consultation or a step by step How-To. I'm not advocating "wasting time", and I agree with you whole heartedly, a "Willy Nilly" strategy won't work with Facebook, blogging ,twitter, FSBOs, REOs, Short Sales, Expired Listings, Direct Mail, Open House, Chamber of Commerce style networking, etc. Willy Nilly is....well, it's Willy Nilly. Also, I agree that if you're embracing these Social Media tools in hopes of being discovered and having strangers call, it won't work. I believe using the Tools I've shared (wisely) will generate Top Of Mind Awareness within your personal sphere - this will lead to more referrals and opportunities to be chosen. Another benefit, you grow the size of your sphere by interacting and engaging with your friends and their friends - just like IRL socializing. Also, I believe that buyers and sellers do on-line "Search", "Investigate" and "Research" the agents they may be considering to represent them. If one agent has a considerable on line presence (Twitter, Facebook, SlideShare, YouTube, Blog, etc.), and one does not, opportunities are the does-not are lost, and the worst part is, they might never know why, the phone simply doesn't ring and nobody shares their name with their friends. I believe that targeted efforts to generate inbound leads is the futile approach for the average agent. Even the most savvy companies have horrible conversion rates for the leads they generate. Survey and survey and personal experience show that the majority of buerys and sellers choose an agent they know or an agent who was referral recommend by a trusted friend. If anything, all the wasted time, money and energy dumped into chasing strangers would be better used cultivating relationships with people who already know and trust you. What I am advocating is an individual, personal approach to positioning oneself as the first or second person someone thinks about when they have a need - Social Media works well for helping this happen (Top Of Mind Awareness). This is the very reason that old school, well connected and trusted real estate agents still thrive - even if they can't spell Facebook or Search or SEO or Google. I may be wrong, but I don't doubt, eventually, these Social Media tools will be as common place and embraces as email and cell phones. Might as well start growing and wagging your tail today - that's what I say. And lastly, your advice is perfect, Willy-Nilly won't work. You need a strategy. Then again, anything worth doing is worth doing badly in the beginning. The main this is to get crack'n. Cheers Bob, thanks for reading and sharing your thoughts. I’m with you, it appears over simplified because it’s a blog post and not a sit down consultation or a step by step How-To. I’m not advocating “wasting time”, and I agree with you whole heartedly, a “Willy Nilly” strategy won’t work with Facebook, blogging ,twitter, FSBOs, REOs, Short Sales, Expired Listings, Direct Mail, Open House, Chamber of Commerce style networking, etc. Willy Nilly is….well, it’s Willy Nilly.

Also, I agree that if you’re embracing these Social Media tools in hopes of being discovered and having strangers call, it won’t work. I believe using the Tools I’ve shared (wisely) will generate Top Of Mind Awareness within your personal sphere – this will lead to more referrals and opportunities to be chosen. Another benefit, you grow the size of your sphere by interacting and engaging with your friends and their friends – just like IRL socializing.

Also, I believe that buyers and sellers do on-line “Search”, “Investigate” and “Research” the agents they may be considering to represent them. If one agent has a considerable on line presence (Twitter, Facebook, SlideShare, YouTube, Blog, etc.), and one does not, opportunities are the does-not are lost, and the worst part is, they might never know why, the phone simply doesn’t ring and nobody shares their name with their friends.

I believe that targeted efforts to generate inbound leads is the futile approach for the average agent. Even the most savvy companies have horrible conversion rates for the leads they generate. Survey and survey and personal experience show that the majority of buerys and sellers choose an agent they know or an agent who was referral recommend by a trusted friend. If anything, all the wasted time, money and energy dumped into chasing strangers would be better used cultivating relationships with people who already know and trust you.

What I am advocating is an individual, personal approach to positioning oneself as the first or second person someone thinks about when they have a need – Social Media works well for helping this happen (Top Of Mind Awareness). This is the very reason that old school, well connected and trusted real estate agents still thrive – even if they can’t spell Facebook or Search or SEO or Google.

I may be wrong, but I don’t doubt, eventually, these Social Media tools will be as common place and embraces as email and cell phones. Might as well start growing and wagging your tail today – that’s what I say.

And lastly, your advice is perfect, Willy-Nilly won’t work. You need a strategy. Then again, anything worth doing is worth doing badly in the beginning. The main this is to get crack’n.

Cheers Bob, thanks for reading and sharing your thoughts.

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