Understood. But there’s far more to 2.0 than one company surviving only on the basis of the VC that has been pumped their way. I don’t hold Redfin up as a 2.0 success story.

its the really neat website, venacular, and social media that we’re actually talking about- how you’re marketing, and where you’re blowing your marketing cash. The idea that 77% of the consumer experience is online is just a statement, our goal is to try to break that down to how your marketing touches that 77% in a way that pulls traffic in. My point in what you highlighted is that more and more people are catching on to this implied “new way” and yeah, it looks new. I think we all call this 2.0.

the idea of the wide net approach is costly, and expensive, so the goal was to try to find out just who the 77% is. we’re not breaking ground on anything new here, we’re trying to understand what what 1000s of marketing people around the world are saying and how it will apply to our marketing strategies in real estate. there are just to many folks begging why in the hell are they bothering with social media, and it doesn’t have to be that way…

follow up posts forth coming.

Really? Has their market share improved? Are they doing anything more than imitating the great discounters and rebaters of the past, except with a really neat website?

Some will argue that every generation looks at future generations with a “bah humbug, we were far more sophisticated, worldly, pick-a-word” kind of view. Personally, I look back and realize that when I was the same age as the folks in Gen Y are now, I didn’t know nearly as much as I thought I did. What’s the old line? The older I got, the wiser my father became? You’ll object now and in 10 years look and say, oh … wait …

Hinging internet marketing on one particular generation is short-sighted. But again, I’m only a guy who successfully markets to retirement communities online. So what would I know …