i’m with ian on not caring for sound on a webpage. however, i do use a 9 second track at the beginning and ending of most of the audio files i release. the track is lively, energizing, and transitions well into my speaking style.

Great addition! It’s always best to “do it right” up front! Will I *hear* that you’ve incorporated an audio branding strategy?

I’ll add: If you will use a sound trade- or service-mark, consult your trademark attorney about ‘clearing’ and registering it. Better to spend a little dough on that up-front than to end up having to change your mark (and maybe pay damages and attorney fees) later.

-Brian

I bet 90% of any outrageous experience includes music. We don’t see it in RE much because it’s an ART and feels awkward trying to layer it in as an amateur. But, as you’re sharing, if you can figure out a way to include it, well, you’d be playing beautiful music while others are bleating and howling at the moon.

You can close your eyes and you can look away, but you can’t close your ears. Music is mood selection.

Cheers Brandie, thoughtful stuff.