Comments on: Social Brokerage – The Vision http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/ News About Real Estate Social Media, Marketing, Technology Thu, 18 Mar 2010 02:21:09 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Nicole Boynton http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/#comment-14889 Nicole Boynton Mon, 28 Jul 2008 23:59:16 +0000 http://agentgenius.com/?p=2096#comment-14889 We are working on just this sort of thing at http://SkyRealtyAustin.com and we have seen tremendous results. The key is finding a way to relate to your audience by blogging about areas and neighborhoods that you have in depth knowledge of and a passion about. Your blog will ring true with readers because your enthusiasm will shine through and provide a true "connection" to the reader. We have about 45 agents in our office that enjoy and specialize in different areas so it makes sense for us to blog about the parts of town we know and introduce them to our readers with our own personal stories. I am very lucky to be part of an office that is making Social Brokerage a reality and even better, they don’t charge you for the leads generated by the blogs! Check us out and if you are in Austin you should considering joining our team! We are working on just this sort of thing at http://SkyRealtyAustin.com and we have seen tremendous results. The key is finding a way to relate to your audience by blogging about areas and neighborhoods that you have in depth knowledge of and a passion about. Your blog will ring true with readers because your enthusiasm will shine through and provide a true “connection” to the reader. We have about 45 agents in our office that enjoy and specialize in different areas so it makes sense for us to blog about the parts of town we know and introduce them to our readers with our own personal stories. I am very lucky to be part of an office that is making Social Brokerage a reality and even better, they don’t charge you for the leads generated by the blogs! Check us out and if you are in Austin you should considering joining our team!

]]> By: A few new posts and apps to consider | Social Media Club http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/#comment-11491 A few new posts and apps to consider | Social Media Club Tue, 17 Jun 2008 19:43:39 +0000 http://agentgenius.com/?p=2096#comment-11491 [...] Benn Rosales wrote a great post about getting real estate brokerages up to speed in social media. [...] [...] Benn Rosales wrote a great post about getting real estate brokerages up to speed in social media. [...]

]]> By: Janet http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/#comment-11477 Janet Tue, 17 Jun 2008 16:36:27 +0000 http://agentgenius.com/?p=2096#comment-11477 Excellent post. If only some of these old-school brokers would do 1/10th of your suggestions. Excellent post. If only some of these old-school brokers would do 1/10th of your suggestions.

]]> By: Matt Fagioli, on the emerging strategies behind broker blogging | RE Blog World Blog http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/#comment-10912 Matt Fagioli, on the emerging strategies behind broker blogging | RE Blog World Blog Tue, 10 Jun 2008 03:47:09 +0000 http://agentgenius.com/?p=2096#comment-10912 [...] Cronin calls them “Real Estate Broker Blogs 2.0“. Benn Rosales calls them “Social Brokerages“. We just call it a good idea. The premise is to pool the efforts of entire brokerage into [...] [...] Cronin calls them “Real Estate Broker Blogs 2.0“. Benn Rosales calls them “Social Brokerages“. We just call it a good idea. The premise is to pool the efforts of entire brokerage into [...]

]]> By: Benn Rosales http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/#comment-10910 Benn Rosales Tue, 10 Jun 2008 03:39:23 +0000 http://agentgenius.com/?p=2096#comment-10910 Eric, that is a huge concern and possibly the biggest reason I wrote the post- it would be a huge failure to go at it from any other direction then to stay local, stay human, and allow the agents to do what they do best - grow relationships. Eric, that is a huge concern and possibly the biggest reason I wrote the post- it would be a huge failure to go at it from any other direction then to stay local, stay human, and allow the agents to do what they do best – grow relationships.

]]> By: Eric- New Orleans Condos and Lofts http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/#comment-10908 Eric- New Orleans Condos and Lofts Tue, 10 Jun 2008 03:25:11 +0000 http://agentgenius.com/?p=2096#comment-10908 I would rather have my own blog and do my work. My broker would charge the agents for the leads or find some way to make some more money for the agents. That is just the way I see it. I would rather have my own blog and do my work. My broker would charge the agents for the leads or find some way to make some more money for the agents. That is just the way I see it.

]]> By: Paula Henry http://agentgenius.com/real-estate-sales-marketing/marketing/social-brokerage-the-vision/#comment-10906 Paula Henry Tue, 10 Jun 2008 03:05:07 +0000 http://agentgenius.com/?p=2096#comment-10906 Benn - I am thinking along the lines of BB - setting up a virtual brokerage. I can see great benefit in allowing agents to post to a company blog. I envision agents writing about local happenings and real estate in their area of expertise, giving online visitors a "true" look at neighborhoods and communities around the city. Therefore each agent would benefit from their effort. I'm not sure it will work. I have asked lenders and my team members to blog; they don't. Statitics show not many agents continue a blog, if they even start. I'll ask Jay after a couple of months. Benn – I am thinking along the lines of BB – setting up a virtual brokerage. I can see great benefit in allowing agents to post to a company blog. I envision agents writing about local happenings and real estate in their area of expertise, giving online visitors a “true” look at neighborhoods and communities around the city. Therefore each agent would benefit from their effort.

I’m not sure it will work. I have asked lenders and my team members to blog; they don’t. Statitics show not many agents continue a blog, if they even start.

I’ll ask Jay after a couple of months.

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