The 3 People Principle

The Mysterious Magic Of 3

3 Genie Wishes.  3 Bears.  3 Musketeers.  3 Blind Mice.  3 Stooges. MP3.  Holy Trinity. 3 Magic Beans.  3 Leaf Clover.  Menage-a-3.  3 Wise Men. Mind, Body, and Soul.   Lights, Camera, Action. Of The People, By The People, For The People.  Blood, Sweat, and Tears. Shake, Rattle, and Roll, On your mark, Get Set, Go!

It’s Not Scientifically Proven

It is evident.  Mysterious energy dances, dips and butterfly kisses things in threes.

3 dances with real estate agents too. Do you have a pair of comfortable dancing shoes?

The 3 People Principle – Everyone Knows 3

You can test the “3 People Principle”. 

1.  Walk to your car.  Get in.  Fasten your seat belt.  Start your car.  Drive to your bank. Withdraw 3 crisp Franklins.

2.  Drive to your nearest Starbucks.  Lock your car.  Walk inside.  Approach anyone.

3.  Pull out your  3 crisp $100 bills.  Smile.   Ask, “I will give you $100 for the name of each person you personally know who sold or bought a house in the last 12 months.  It can be a coworker, friend or neighbor, someone from church, bunco, Yoga….anyone you know by name?  Smile, listen and hand it over.

Odds are, you’ll leave Starbucks with a Latte, an empty wallet and a by-golly belief in the 3 People Principal.

Point your newfound belief like a platinum plated hand cannon and like Jack’s 3 magic beans, you’ll turn 3 $100 bills into a sky climbing money vine and crowds of grinning clients.

The 3 People Principle X People You Know

Here’s the deal.  Average agents focus their prospecting on people they know and chasing or attracting strangers – fine.  Here’s where average, mediocre and poor agents pollute the program. They focus on people in their sphere/network asking themselves, “Who in my sphere/network is going to buy or sell soon?”  They focus on a lonely tree, not the rich green forest.   Wrong mindset!  Like Agent Orange murders a felt green forest, ill-focused mindset strangles your personal forest of  potential, possibility and prosperity.  

Why?  

Statistically, people move every 7-12 years. Know 100 people, on average, at best, maybe 7 of the 100 will move this year.  Assume these 100 fine folks know you, like you and trust you.  Assume you touch base consistently.  Assume you have routine on-purpose, in-person conversation.  Of the 7 possible moves, how many can you reasonably expect to list and sell?  Half would be fantastic, probably less is realistic, right?  So, you know 100 people, with luck, skill and strategy, you might be hired 2-4 times.  You can’t thrive on that number, can you? 

Focusing your minds eye on the 3 People Principal you will comfortably Sansabelt Stretch your potential, possibility and profitability. Stop, soak and swallow.  Digest, rest and assimilate – your 100 know 300 who will make a move in the next year.  If you’re having in-person, on-purpose contact and conversation with 200, they know 600.  If you know 300 they know 900 and so on.  Holy crap right? 

The 3 People Principle Packs A Punch

Don’t drop friendly, good people to chase strangers.  Even when you know your friendly, good people won’t move in this century, this year they will know 3 people who move.  Do stay in on-purpose, in-person touch, build trust, create Top Of Mind Awareness and earn the opportunity to politely, professionally and consistently ask for referrals.  They’ll gladly give them to you, if you ask.

Do visualize a Mike Tyson style tattoo on their forehead, inked in regret green, it reads, “I know 3 – Ask Me Who?”

Don’t ask people in your sphere/network when they are going to move. Because you’re engaged in frequent, relevant contact and conversation, you’ll discover these opportunities naturally. 

Do ask, “Of your friends at (fill in the blank, ie., work, in your neighborhood, at Yoga, in Bunco, Tennis League, etc.) who is the next to make a move?”

It’s that simple.  Kicking to the curb people who like you, trust you and aren’t moving soon is paving a deep path to mediocre and broker. When you create a new relationship with someone you like, stay in touch forever, it’s easier than ever with the phone and all the social media tools (Facebook, Twitter, eCards, eNewsletters, Blogs, etc.).  

Get to it, grow your network, deepen your relationships, start conversations and bam-boom your business.

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“If you always do what you’ve always done, you’ll always get what you’ve always gotten.”

PS.  Your mortgage friend know 3, your all-smiles title rep knows 3, your grass stained landscape artist knows 3, your sweaty & stern personal trainer knows 3, your please-come-in appraiser knows 3,  your I-can-fix-anything repair women knows 3, your I-can-turn-Walmart into Neiman’s home stager knows 3, your love-the-camera photographer knows 3, your how-can-I-make-you-shine administrative manager (you don’t call them an assistant do you?), you get the picture right?