Designers aren’t lofty
I love my dad. He was a single father for much of my life and I’ve always adored him. He’s an incredible artist with a variety of skills mastered. I remember as a child watching him paint every night. I didn’t understand his art until adulthood, but I admired it nonetheless. For much of my life, he was a graphic designer working on marketing campaigns you’ve all seen before and years ago, he began work as a designer for a national sign firm and has since become the senior director of design. So, let’s just modestly say he has an eye for design. Better than I ever will.
Most people assume that artistic designers are lofty, dreamy people not oriented with savvy business skills, and those people would be wrong. My father told me a universal business truth that I want to share with you. It has stuck with me since I was 13 (and he’ll be shocked to read that I remember it)- on a triangle, only two sides are available to lean on in business. You can turn it any which way and one point is always in the air, left out- you can’t have it. Then he illustrated it (in a much sexier way than I’ve mustered up):
What the concept means to real estate
Although he probably learned this in college from some top economist (and my dad’s one of the smartest people alive, I even got in a fist fight in 3rd grade over my dad being smarter than everyone else’s), I still attribute this concept to him. So, in all transactions I know that no matter how badly you or a client wants all three, a triangle only allows two, so remember:
- You can have a quality product quickly, but you’ll sacrifice cost.
- You can have an inexpensive product quickly, but you’ll sacrifice quality.
- You can have a quality product inexpensively, but you’ll sacrifice time.
So, if you want my quality services rendered quickly, it’s going to cost you. If you want my quality services inexpensively, it will be in my time frame, not yours. If you just want a quick, inexpensive product, it won’t be as high quality as it would if you’d given me more time (or… you knew it- money).
So, thanks dad for being my inspiration for teaching us the universal business truth that transcends all businesses!
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Consumerism, Geo-mapping columnist
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Yeah, he got it from MY dad. There are no shortcuts; sad but true. I think you’d like a book I just read, filled with these type of genius tips–and it’s not self help! It’s actually pretty dirty and incredibly entertaining: Robert Evans’ “The Kid Stays In The Picture”. Trust me, he knows more than just making movies…probably more about LIFE than anyone I known of.
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Ian, that’s so crazy, an older man sitting across from is not more than 30 mins ago was reading that book.
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That older man was me! Now I’m confusing myself. It’s seriously good. Like crazy good.
I’ve always heard it this way:
“Fast, Good or Cheap. Pick any 2″
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I used to use a slight variation on Steven’s usage:
Good and Cheap not Fast
Good and Fast not Cheap
Fast and Cheap not Good
I was also taught “Good. Fast. Cheap. Choose two.” years ago by one of my favorite professors.
Related to this, he also told me a story about a carpenter friend who, when asked by customers how much it would cost for him to fix or build items, he would say $X. $Y if you want to watch.
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Amazing what we learn and remember from our parents. Those little comments that pop back in our heads and tie into live issues.
Ka-Boom.
I used to do consulting with large design firms who wanted to introduce those newfangled computer thingys to their work. The best understood exactly what you’re saying Lani. The “lofty” ones never seemed to understand the term “deadline”. Your point applies well to the base-level understanding an agent should have with their client.
Very wise words!