My post on social media in real estate was pretty well-received, which I was glad to discover. While I was writing the post, it quickly became apparent to me that one post was not going to be anywhere near enough time to cover all the things that I wanted to cover. It was also suggested to me that perhaps readers could benefit from a more in-depth look at social media to go along with my general primer. That is the beauty of social media at work, people. I write one blog post, people make suggestions to me through the comments, Facebook, etc., and here I am writing follow-ups. It’s a beautiful thing.
I am going to treat this series like a class. Here’s the deal: if you read my first post, congratulations! Reading that post means that you have just passed Intro to Social Media for Real Estate. Now we step it up a bit.
Welcome to the first day of Social Media for Real Estate 101. Attendance is completely voluntary (although highly encouraged). There will be homework (although no one will grade it). There will be no tests (sweet!).
Class Session #1: Twitter
For those of you who are thinking, “Twitter? Really? Twitter? You can’t be serious.,” you may want to take a second and go back to the intro post and check out what I had to say there. I’ll repeat some of it here, but you really shouldn’t blow-off Twitter. Plus, you wouldn’t skip the first day of class, would you? On second thought, don’t answer that.
I’m starting with Twitter for a few reasons:
- Twitter is simple.
- Because Twitter is simple, it is easy to get started.
- Twitter is fun and interesting.
As I mentioned in the intro post, Twitter is essentially a micro-blogging platform. The original idea behind Twitter is simply to answer the question, “what are you doing?” and to answer that question in less than 140 characters. If you think that sounds stupid, you would be partly correct. In fact, Twitter is a lot more than just answering that question. A whole lot more. Twitter is really an entire online community of people engaging in constant conversation. These conversations are about all types of things. Topics range from the completely mundane to the totally engrossing.
“Conversations? But I thought Twitter was just micro-blogging.” Again, that is only half-right. Think about it like this. Have you ever been around a group of people and made a statement to get a conversation started (i.e.– “Boy, this weather is great.”)? That is exactly how Twitter is working. You might be making statements, telling people what you are up to, telling people about interesting things you just learned, sharing blog posts and links, etc. All the people who see that have a chance to share and respond. It is like the world’s biggest chat room, and you can be involved in all the conversations.
“I like good conversation. How can I get started?” I’m glad you asked. As I mentioned in the beginning, Twitter is simple and easy to start. All you have to do is go Twitter.com, click “Join” and then pick a Username and password. Simple.
I would suggest that you think carefully about your Username. For my Twitter account, I use RealEstateZebra, for obvious reasons. I also registered an account using my name as the Username– DanielRothamel. While I don’t use the account for anything, it is there if I ever decide to do anything with it, and I know that no one else will hop on Twitter and try to pretend to be me. I have a very unique name, so that works. It may not work for you, but you should still choose a recognizable name that isn’t so outlandish as to offend anyone. DO: “DanRothamel,” “RealEstateDan,” “CvilleDaniel,” etc. DON’T: “DanLovesBeer,” “SexyDan,” “HotLoveDan,” etc. Oh yeah, almost forgot– you probably won’t want to use a name that might misuse the REALTOR trademark. We all know how that goes.
After signing up for your account, you can start writing “tweets” right away. Call them “tweets,” not “twitters.” Here’s why. But before you start tweeting, you are going to want to set up your public profile. Your public profile is what people will see when they click on your username, or visit twitter.com/yourusername.
If you clicked on my link above, you saw my public profile. In the profile, you can share your name, location, links to your website (or blog) and a 160 character description of yourself. In order to update your profile, all you have to do is login to Twitter, and then click on the “settings” link at the top of your homepage. Enter in all of the information that you want and you are done. You can also add a picture to go with your account, and even change the background of your profile page.
While we are on the subject of “settings” you are going to want to take a minute and set your “phone and IM” settings so that you will be able to send tweets and receive updates on your cell phone, and through the IM client of your choice. All of this is explained on the settings page, so take a minute and go through it. Being able to send tweets and receive notices on your phone is quite handy. I honestly don’t use the IM service, but more on that in a minute.
“I haven’t seen anything about other people yet. How am I supposed to converse with others?” Through following. You can use the search function to find other people by keyword. From their profile page, you can click on the “follow” button to follow their tweets. If you really like them, you can even have their tweets sent to your phone. Currently, I am following 30 people. Once you have an account, you can view everyone a person is following or who is following that person. You can also send out invitations to people to ask them to start using Twitter, and then you can follow each other.
“My account is set up, I have a cool pic to go with my username, and I’m set up for mobile, I found a few people I want to follow, can’t I write a tweet already?” Sure! Go for it. The only restriction is that you only have 140 characters to work with (spaces included). Tweet wisely. I also came up with 5 Rules that I think are handy when you are writing a tweet. There are some things you are going to want to take advantage of that will make your life a bit easier when writing a tweet, though. The first is shortening URL’s. At 140 characters long, you don’t want to waste them with over-long links. Use a service like TinyURL to maximize tweet space.
The other thing is to learn how to use the tweet commands. Using “@username” is called a “reply.” When you do this, that person will receive a notification that you have said something to them. Similarly, you are going to want to make your settings such that you are notified when people send an “@” to you. You can also send someone a direct message (it won’t show up in your Twitter stream at all, it will go directly to that person) by using “d username” This is good for private stuff that you don’t want everyone following you to see.
“Is there some way I can write Tweets without having to go to Twitter.com all the time?” There are quite a few ways you can do that. There are programs out there that you can install on your computer and then will sit on your desktop displaying your feed and allowing you to post tweets. There are 3 that I have tried so far:
- Snitter (Windows & Mac)– Snitter requires you to download the Adobe AIR before installation. The program seems to work well, and it has plenty of options you can set up. It also has an option to shrink URLs so that you don’t have to visit a separate site. The only thing I don’t like about it is that I am not crazy about its aesthetic design.
- Spaz (Windows & Mac)– Another Adobe AIR program. All of the same features as Snitter, but I find it a bit easier to get to all of the options and change the display windows. It doesn’t have as many formatting options, but it looks pretty cool.
- Twitterrific (Mac only)– It seems to me that this is what most Mac owners are using, and it was the first program I tried. I like its look and feel, but I have found that Spaz and Snitter are a bit easier to use and are a bit more full-featured.
UPDATE: Review of Twitter apps here.
I already mentioned the mobile text-messaging option, but you can also visit m.twitter.com from your phone and tweet right from there. I have used it often from my Palm, and I like it. You even have an email option– TwitterMail will give you a unique address that you can send emails to. Once you compose and email and send it to that address, it gets posted to your Twitter feed as a tweet. One of the coolest features of the program is that it automatically shortens URLs.
There are also ways to integrate your Twitter feed into your blog or link it to your Facebook account. A quick Google search will yield plenty of Twitter options, and I am sure that there are more to come in the future.
“Okay, Twitter seems kinda cool, but how is it going to help me in the real estate business?” Ah, yes. There it is. The million-dollar “what’s in it for me?” question. Well, I can think at least three simple ways of using Twitter to help your real estate business:
- Look at Twitter as an educational resource. If you can find a few people to follow who inspire you and share insight and information that can improve the way you do business, wouldn’t that be great? There are plenty of people on Twitter who do that for other industries, tech and marketing especially. That is why Twitter needs a larger presence from the real estate community. We could all be helping each other professionally.
- Use Twitter as a networking resource. There are some really interesting people on Twitter. There are probably some interesting people right in your own city on Twitter. Seek them out, engage them, and increase your network. You can even meet them in real life. At least you know that you have one thing in common right away– Twitter.
- You can use Twitter as a way of touching your clients. Invite your clients to use Twitter. They can follow you, you can follow them. You can all exchange information and ideas. You could notify them of new listings, open houses, share links you think they might enjoy or find informative. Basically, you can build your very own Twitter real estate community. If you want, you can even make it private. If you set up a separate account that you only want your clients to have access to, you can simply set the privacy settings so that only people who you approve can view your tweets.
I am sure that once you start using Twitter, you will come up with all kinds of creative and fun ways of using the service. Plus, once you start following people and see all of the cool ways they are using Twitter, you are sure to be inspired. I know that I have been.
Give it a Try
The key thing here is to just give Twitter a chance. It is free, after all. Set up your account, find some people to follow, write some tweets for a few weeks, and see how things go. As you start having some fun with it and get involved in the community, you are sure to uncover new opportunities to use the service to help your business. If nothing else, at least you will have had fun and learned a few new things along the way.
If you have any questions about Twitter after reading this, feel free to ask me. Just send me an email (my address in under my pic in the sidebar). Or here’s an idea– find me on Twitter and send me a tweet!
You Don’t Have to Take my Word for It
If you are still skeptical about using Twitter, I can understand. Here is a sample of what others have said about Twitter:
Web 2.0 and the California Fire Crisis
Twitter for PR Pros
Twitter Makes Guy Kawasaki’s Website Better
Chris Brogan Shares Twitter Advice
The Los Angeles Fire Department Uses Twitter
Next Edition of Social Media for Real Estate 101
I hope that you have enjoyed this look at Twitter and learned a little bit. Hopefully you have been inspired to give it a try, or at least keep and open mind to new types of social media and how they can benefit your real estate business. My Social Media for Real Estate 101 series will continue next time with a look at LinkedIn. Be sure to keep a look out for it!
Class dismissed.
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Consumerism, Geo-mapping columnist
Marketing columnist
Good conversation on the how of Twitter, but I think there is another aspect of the question – Social Capital and how it is built & supported by tweeting – on my MotoQ right now. Promise to return and link ro my post re; Twitter in Real Estate
Facebook | Technorati | Twitter
Great stuff here, I’d tweet if I was marketing myself so I’ve sent this link out to our agents. Is there a group tweet? that would be cool, some kind of randomizer…
OK – back at the keyboard – here is the link I promised discussing Twitter as a tool to support social capital at ExecutiveConversationsInRealEstate.com
Hi Daniel,
Thanks for another insightful post extolling the virtues of Twitter. I’m so glad that to see the real estate community finally start to notice and experience the benefits first hand.
For the first few months, I was only following people that I knew. It was only when I started branching out, that I had my a-ha moment. (BTW, this is the point where you’re going to want to turn the SMS notifications off)
Twitter became THE topic of conversation among the early adopter geek crowd in SF earlier this year. Everybody was using it and talking about it, but most of us were half expecting it to be a fad which would die out as soon as we saw the next shiny object.
Even as similar tools like Jaiku and Pownce joined the fray, and scaling problems kept causing service outages; Twitter & the more importantly, the Twitter community stood strong and blossomed into an indispensable tool for any social media practitioner.
Twitter is a virtual hyper water cooler. Every new person that I follow adds value to the conversation and it keeps getting richer and richer the more I add.
If you’re on the fence, take the plunge. Sign up and add Daniel (realestatezebra), add stevegroves, add me (andykaufman). Add other thought leaders like: chrisbrogan, robertscoble, guykawasaki, gapingvoid, chrisheuer, creativesage. Then start adding to the conversation.
Give it a chance
Whatever you do, just have fun.
Andy hit that nail squarely on the head, and gave a great list of some people to follow as well.
Benn,
It isn’t about marketing yourself or not marketing yourself, although you can definitely do that. It is more about the community and learning and engaging.
Facebook | Technorati | Twitter
It isn’t about marketing yourself or not marketing yourself, although you can definitely do that.
if you have a corporate blog or say… a national blog, it would be cool to have a randomizer. ie. you refresh the page and you see anothers twitter.
Thanks for referencing “Save the Tweet.” Another syntax command you can use is: D preceding the username sends a private message. For example “D RealEstateZebra where r u?” sends “where r u?” to Daniel. And FYI, twitter will automatically route long URLs through tinyurl or urltea to shorten them, so there’s no need to do this. The only exception I have seen is when you have a long-ish URL at the end of a tweet. Sometimes those URLs don’t get automatically shortened and then they just 404.
Gosh. Obviously I need to get out into the blogiverse more often.
Very sorry I missed this when it was first posted, but you’ve done a great job!
I set up a Twitter account awhile ago and it felt so weird. Something clicked about 2 weeks ago, and I’m liking it more and more each day. I think the more interesting things you can find to follow, the more useful it becomes. Now it’s my preferred mode of information gathering. Feed Reader? Bah. Just give me the quick tweet…
I’m having a hard time keeping up with all these gadgets. I see this was written in late 2007 and Twitter has become more and more popular. Its pretty much the latest, not sure if its the greatest as I haven’t checked it out yet. Dan, I found this to be a useful blog as I do like to read before diving in. Thanks!
Wow…what a great post re: Twitter. I found it informative, inspiring and innovative. I work with small to mid-size businesses when it comes to their marketing, advertising and PR needs. Twitter has been on my radar but I just wasn’t sure how useful it might be to my clients. You gave some great reasons why and how it could be a fantastic tool. Thanks! I’ve posted it to my blog so that others can tap into this wealth of information.
Are there any Canadian Realtors out there tweeting?
Would you suggest I register a different user name for each of the subdivisions that I work as my geographical farm? To give people and HOA’s a platform to keep each other up to date.
Thanks for the great “how to” on Twitter. Too few agents are capitalizing on social media marketing tools out of either ignorance or fear of technology. You’re going to help a lot of folks get over both with this article!
There’s actually another great Twitter tool for real estate. TweetLister (http://TweetLister.com) is a free service that allows real estate brokers and owners to easily create, post and manage all of their Twitter listings. You can track clicks on your listings, and collect leads – all in one spot.
Thanks for the post Daniel, I’ve linked to it from my own post about twitter. Your suggestions on specific people to add and review of different apps was really helpful for me… maybe for your next post you should make a “top 100″ list of real estate twitterers!
I am new to twitter.
Flickr | Facebook | Linked-in | Twitter
Susan, that’s great!! What’s your twitter username so we can connect with you there?
Great Article for folks just starting out!
Thanks for the great post, Had used Facebook, twitter and linekedin for last 6 months. Still try to figure out how to get more business.
I just started using TweetDeck. It’s makes Twitter and Tweeting much easier for me, as I maintain three accounts: personal, business1, and business2. Twitter, Facebook, and LinkedIn are all priceless tools for networking and growing any business.
Your article is overflowing with quality information. Thank you.
Flywheel aka Ortonom
“Your Catalyst to Success!” — “Think Big, Work Smart, Live the Dream!”
Reinventing the way you think about business and marketing
This post pops up when you google : “best real estate tech twitter”
This post does a great job of breaking down Twitter especially in Real Estate industry. Breaking down Twitter’s functionality and tools is key to assuring that you properly incorporate it into a strategy that fits your particular situation. Again, it requires a strategy, not just the tool, to make it successful, especially in the case for real estate agents.
I’ve tried to put Twitter to use, but haven’t been able to. I’ve added people to follow, but can’t keep up with all the posts and how do even know people have time to read my own posts?
I’m newly exploring the social media multi-dimensional cyber world. My primary goal being exposure and building relationships for my real estate business. Our company has specialized in foreclosures for 12 years, before foreclosures were the rave, so we have a regular flow of properties available for sale. Therefore, our focus is, of course, capturing buyers. With the influx of Fannie Mae and Freddie Mac owned properties, our client base is transitioning from investors to owner occupied, because these take priority due to stimulus and bail out regualations. I appreciate any opportunity to learn about opportunities to reach web clients.
Daniel,
Congratulations on being so far ahead of the curve with Twitter! Very impressive. I mean seriously, October of 2007.
Are you still using Twitter as much as you were or have you moved on to another social media platform?
BTW – I am @granthammond