By Lani Rosales on January 15, 2010
From hiring to firing to IPO
In Zillow’s earliest days, they invested a great deal in their talent, snatching up the best of the best, then in 2008 announced layoffs and this month announced plans to go public in 2011 indicating a major turn of…
Posted in New Media, News | Tagged Trulia, Zillow
By Lani Rosales on December 10, 2009
Trulia, Zillow data shows promise:
Media companies Trulia and Zillow release data this week that shows promise of a stabilizing real estate market. According to Trulia, fewer home sellers were slicing pricing this month with 22% of homes at a discount compared to 25.6% in…
Posted in News, Real Estate | Tagged real estate market, Trulia, Zillow
By Benn Rosales on June 15, 2009
Which Flavor Are You?
Flavor One: Don’t give your data to Active Rain (localism) Trulia, Zillow, et al. Never sell the soul of the industry by adding value to big media site forums because at the end of the day, you’re trumping your own SEO…
Posted in New Media | Tagged activerain, real estate agent, Trulia, Zillow
By Ines Hegedus-Garcia on May 25, 2009
I do not go around pointing fingers and criticizing – it’s just NOT my way. But today I was on the phone with a gentleman from New York that called our office and gave me an ear full about Trulia. The conversation started something like…
Posted in Ethics, Point & Purpose | Tagged inaccurate listing information, Trulia
By Matthew Rathbun on April 19, 2009
Fiduciary Responsibility, Laws and Morals
I’ve been panning this question in both hemispheres of my brain: “Does MLS actually fulfill the fiduciary or statutory responsibility of the Agent?” I am not sure it does. Most buyers hire Selling Agents to help them find their…
Posted in Coaching, Ethics, Highlights | Tagged disclosure, FSBO, Trulia, Zillow
By Nick Bostic on February 12, 2009
Today I attended a local tech event sponsored by REALTOR.com. I go to pretty much any local tech/marketing event I can go to even when I expect to learn very little.
For instance, today I learned that the brightness of a digital photo is…
Posted in Tech | Tagged google, Market share, photography, Realtor.com, Search, Trulia, US, yahoo
By Brandie Young on February 5, 2009
At least they don’t always tell the entire story.
I can say that. I’m a marketer. At the risk of sounding Machiavellian, it’s our job to present information that helps to communicate a message. Good marketers take great pride in pursuing a non-duplicitous practice to maintain brand integrity, particularly…
Posted in Highlights, Marketing, Real Estate | Tagged Marketing, Trulia
By Nick Bostic on January 8, 2009
So we’ve all heard at least one place that Generation Y is huge, important, young, arrogant, etc. I’m Gen Y and I’m not the only person here who is, but I was doing a mind-catalog of others I know in the industry, and couldn’t…
Posted in Highlights, Marketing, Real Estate | Tagged Business, Business and Economy, generation x, Keller Williams Realty, Real Estate, Redfin, Trulia, Zillow
By Amy Chorew on December 20, 2008
Lisa Milo-DiTullio, an agent in my office just sent me an email telling me that she is consistently connecting with buyers by answering questions on Trulia. Trulia offers Voices, a place where real estate agents can read consumers questions and answer them, connecting to them…
Posted in Marketing | Tagged social networking, Trulia
By Lani Rosales on December 4, 2008
Follow me on a click-through journey
(and trust me, you will want to read to the very end)…
So I get this email…
…titled “Three Steals Under 100k” and I see a listing in my very own state (albeit a 2.5 hour drive away)…
Posted in New Media | Tagged Trulia
