Spotted- quality real estate video
We confess that we are a bit preoccupied with finding quality real estate photographers and videographers and we confess that it is an extremely tiring task. We’ve been inspired by the real estate video movement in Australia and New Zealand but have been disappointed in American real estate videographers as so many fall flat.
What we qualify as a quality videographer is one who can make a short or long video and it is visually appealing enough to be on tv. We just spent an hour sifting through real estate videos that agents paid for that were little more than photos thrown together as a montage to music (which you can do on your own for a few dollars, by the way). Most had bad lighting and worse sound and are overall an embarrassment to the industry.
Today, we came across an exception that we would like to showcase- IMAGEination.tv a real estate videography team from New York. We hate that we can’t embed their videos here, but if you want to see what quality looks like, head over to their website and click any of the pictures to start watching. Fabulous!
AG is not affiliated with imageination.tv.
Joe Zekas
May 12, 2011 at 3:54 pm
Answer honestly – were any of you able to watch all the way through, given how annoying the music is and how boring the presentation was?
Look at the view counts on this kind of "video" on YouTube – it's an absolute waste of time and an effort that infuriates home buyers who are gulled into watching this sort of trash. Good photography can make for awful "video."
David Ross
May 13, 2011 at 12:09 am
Hi Joe,
Firstly thanks for your comments. It's great to see someone so passionate about real estate marketing!
Video is a great medium to showcase the emotional elements of a property, conveying how you interact with a space rather than describing a space. Photos grab the attention and video drives it home.
Your point about length is a good one. To keep your audience engaged a video should be no longer than 60 seconds, 90 at a push. It should also be professionally shot (or at the very least edited) so that the production adds value to the listing and also the agents brand. Nothing worse than watching hand-held video….
MH for Movoto
May 13, 2011 at 4:07 pm
Agree with joe about the music. But gotta say, the visuals, the lighting? pretty good for this sort of video.
Greg Lyles
May 16, 2011 at 8:11 am
I agree with the other comments about the music – horrible. The windows in the few videos I saw were blown out and the white transition effect seemed to compound the problem. Their verticals were good, but some of the pull shots seemed a little long for me.
If you're looking for some great home-grown videos, check out my friend Charlie Dresen in Steamboat Springs, Colorado. His videos do a great job of communicating the lifestyle of the area. His web site is Steamboatsmyhome.com.
Or you can view my own feeble attempt at https://conradlyles.com/properties/1170_paces_ridge_court/
Andrew Mooers
May 23, 2011 at 8:00 pm
Have close to 500 real full motion videos and not just for properties but local area events to showcase our Maine flavor of living. Learn to shoot, edit, render, upload to several video platforms yourself. And don't forget the same SEO skills you apply to blog posts, websites, social media links to increase your exposure, your marketing reach, your frequency. A slide show with Kenny G is NOT a video. Audio is 40% of the real estate video experience.
Andrew Mooers
May 23, 2011 at 8:04 pm
Learn to shoot, edit, render, upload to several video platforms yourself your real estate listings, local events and a little sparingly applied self branding. And don't forget the same SEO skills you apply to blog posts, websites, social media links to increase your exposure, your marketing reach, your frequency. A slide show with Kenny G is NOT a video. Audio is 40% of the real estate video experience. Have close to 500 videos and using the ears and the eyeballs make it more memorable, simple and easy. But you can not do a 400 acre Maine farm justice in 60 to 90 seconds and do not handle it like a simple condo to attract that buyer from eight hours away. Saves gas, time and the buyer sees more properties with video where ever he is on the planet, or in any time zone.