Last month, PlatinumHD.tv produced a single property video for Australian real estate brokerage NEO Properties which garnered quit a bit of international attention with some viewers praising the sexy models while others called it misogynistic. This month, they have released their second video which takes the innuendo up a notch and features a tied up, sweaty, sexy lingerie model calling Australian emergency services and describing the luxury home’s details to the emergency worker as SWAT team is on their way.
It’s admittedly a very clever ad and maybe innuendo is more acceptable in Australia (where NEO’s clients are), but the video has gone viral in America as viewers condemn a brokerage encouraging kidnapping of lingerie models and objectification of women. Regardless, we’re talking about it from thousands of miles away.
With the release of the last video, we asked our audience their thoughts. The AG Flash Poll results studied a group of respondents with 69% of those who took the poll being male (no, the irony of this stat is not lost on us) and 31% female. Respondents were mostly aged 31-50 (64%) with a smaller response from age 18-30 (15%) and age 51-70 (21%).
The results of how respondents felt were interesting with the most popular responses to “how do you feel about the video?” being “To each his own” (29%) followed by “I liked it and it seems appropriate for that client but not for my company” (24%) and “I love it and wish they would come do a video like that for my listing” (21%). Less popular options chosen were “I didn’t like it but it seems appropriate for that client” (8%) tied with “I hated it and am actually personally offended by it” (8%) and 10% responded “Other.”
What is surprising is that only 8% was personally offended by the video, given how many bloggers have taken to condemning the video series. We suspect this most recent video will offend more than 8% given the more graphic nature.
Artur
March 20, 2011 at 10:01 pm
Sexually explicite? Maybe only for real estate. I think it’s a neat idea and worth exploring: marketing homes this way that is, but this video doesn’t do a good job selling the actual home. It probably does a better job promoting the agents.
Vedrana Haikonen via Facebook
March 20, 2011 at 10:12 pm
Lol!!!!
Javi MiCorredor Rodriguez via Facebook
March 20, 2011 at 10:41 pm
We can use refreshing adds too!!
Chad Humphrey via Facebook
March 20, 2011 at 10:50 pm
Great way to get ‘world of mouth’ exposure!
Liz Benitez
March 21, 2011 at 7:58 am
First time I’ve heard of the ads, and gotta admit the first few seconds I wasn’t sure what you had posted, but then the swat team was call and I was all “OK not a big deal” I’m not sure if I would make one like this for my clients but am not offended that someone else did.
J Philip Faranda
March 21, 2011 at 12:44 pm
Are they hiring? 😉
J Philip Faranda
March 21, 2011 at 12:53 pm
I think it works better for an upscale, avant garde home that is loaded with amentities than an modest starter home with a 1980 kitchen and paneling on the walls. These guys are thinking out of the box and making waves to get their client’s listing to stand out.
Andrew McKay
March 21, 2011 at 2:54 pm
Gotta love the North American sense of humour ( or lack of sometimes.)
Tweeted this morning:
“I’m looking for models again. Volunteers please. Will this work at 15 Poplar Glen Road Wasaga Beach?That is the question? https://ow.ly/4iApU”
Already had one reply ” That is a joke right?”
Erica Ramus
March 23, 2011 at 3:26 pm
Lighten up! It was done in good humor, I’d say. I am not offended at all.